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9780136117070

Sustainable Marketing

by ;
  • ISBN13:

    9780136117070

  • ISBN10:

    0136117074

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-02-04
  • Publisher: Prentice Hall
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Summary

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable#x13;and lucrative#x13;sustainable marketing strategies. An Introduction to Sustainable Marketing; Sustainable Marketing Strategy; Ethical Dimensions of Sustainable Marketing; The Marketing Environment and Processes; Consumer Behavior and Sustainable Marketing; Measurement and Research for Sustainable Marketing; Market Segmentation, Targeting, and Positioning for Sustainability; Global Problems, Global Opportunities; Sustainable Products and Services; Sustainable Branding and Packing; Marketing Channels: Sustainability in the Value Chain; Sustainable Pricing; Sustainable Marketing Communication; Sustainability in the Promotion Mix-Methods, Media and Customer Relationships; Digital Media and Sustainable Marketing For marketing professionals interested in expanding on sustainability. #xA0;

Table of Contents

Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7:  Market Segmentation, Targeting, and Positioning for Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing

Supplemental Materials

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