9781592407385

The Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by
  • ISBN13:

    9781592407385

  • ISBN10:

    1592407382

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 8/7/2012
  • Publisher: Gotham

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation--by learning from hip-hop and youth culture.

Author Biography

Advertising Hall of Achievement inductee Steve Stoute is the founder and CEO of the leading brand-marketing firm Translation. He is also the managing director and CEO of hair-and-body-care line Carol’s Daughter, and has appeared in the critically acclaimed book and HBO series The Black List.

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