Technical Blogging : Turn Your Expertise into a Remarkable Online Presence

by Cangiano, Antonio

ISBN13:

9781934356883

ISBN10:

1934356883

Format:

Paperback

Pub. Date:

3/22/2012

Publisher(s):

Oreilly & Associates Inc

Other versions by this Author

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Summary

Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how.Technical blogging expert Antonio Cangiano shares his extensive expertise with you, sparing no details and laying out a complete step by step road map to help you plan, create, market, monetize, and grow your own popular blog.Antonio will guide you through all the choices you have to make in setting up a successful blog, teach you the key things you need to know to write blog posts that get read, and give you the tools to produce content regularlyYou'll learn how to promote your blog, understand traffic statistics, and build a community. And once you've built it, you'll learn how to benefit from it: advance your career, make money from your blog, use it to promote your products or company, and take advantage of your blog to the fullest. And when your blog takes off, Antonio will show you how to avoid the pitfalls of success. Technical Blogging is the only guide you'll need to create and maintain a successful technical blog.

Author Biography

Antonio Cangiano is a software developer and technical evangelist for IBM, web entrepreneur, and. serial blogger. His technical blogs at http://antoniocangiano.com attract millions of pageviews and tens of thousands of subscribers.

Acknowledgments	p. xi
Introduction	p. xiii
Plan It
What Kind of Blog Are You Going to Run?	p. 3
Solo vs. Collective	p. 3
General vs. Niche	p. 5
Pundit vs. Instructional	p. 8
Business Blogs	p. 9
What's Next	p. 10
A Rock-Solid Plan for Your Blog	p. 11
Define Your Blog's Main Topic	p. 11
Analyze the Size of Your Niche	p. 13
Give Readers a Compelling Reason to Stick Around	p. 18
Set Goals for Your Blog	p. 20
Choose and Register a Domain Name	p. 22
What's Next	p. 28
Build It
Setting Up Your Blog	p. 31
Choose Your Blogging Software and Hosting	p. 31
Configure Your Domain Name	p. 37
Install WordPress	p. 40
Configure WordPress	p. 42
Enhance WordPress with Plugins	p. 51
What's Next	p. 54
Customizing and Fine-Tuning Your Blog	p. 55
Pick a Professional Theme	p. 55
Enable Tracking of Your Site's Visitors	p. 57
Customize Your Sidebar	p. 63
Encourage Social Media Sharing	p. 66
Win Over Subscribers	p. 69
Don't Get in Trouble-Use Disclaimers	p. 75
Master On-page SEO with Platinum SEO	p. 77
Performance Considerations	p. 80
Enable Code Highlighting in Your Posts	p. 82
What's Next	p. 82
Creating Remarkable Content	p. 83
Content Is King	p. 83
Write for the Web	p. 84
Can Linkbaiting Be Ethical?	p. 86
Write Catchy Headlines	p. 87
Develop Your Own Voice	p. 89
Where to Find Ideas for Your Posts	p. 90
Case Study: Math-Blog.com's Headlines	p. 92
Get Readers to Explore Your Content	p. 95
Copyright Matters	p. 96
Back Up Your Content	p. 100
What's Next	p. 101
Producing Content Regularly	p. 103
What's the Post Frequency, Kenneth?	p. 103
Consistency Is Queen	p. 105
What Days Should You Post On?	p. 105
Schedule Time to Blog	p. 106
Manage Your Time with the Pomodoro Technique	p. 107
Survive Writer's Block	p. 109
Get Others to Write for You	p. 111
What's Next	p. 115
Promote It
Promoting Your Blog	p. 119
Market It and They Will Come	p. 119
Correct a Self-Sabotaging Mindset	p. 120
Perform On-page and Off-page SEO	p. 121
Not All Links Are Created Equal	p. 122
Guest Blog on Other Blogs	p. 124
Other Forms of Article Marketing	p. 128
Participate in the Community	p. 130
Leverage Foreign Blogs	p. 132
The Dark Side of Link Bunding	p. 133
Promote Your Articles on Social Networks	p. 134
Promote on Technical Social News Sites	p. 137
Case Study: ProgrammingZen.com's Referral Traffic	p. 142
What's Next	p. 142
Understanding Traffic Statistics	p. 145
Baseline vs. Spike Traffic	p. 145
Key Site Usage Metrics You Need to Consider	p. 146
Interpret Visit Quantity and Quality	p. 147
Where Do They All Come From?	p. 149
Analyze Google Analytics and Clicky Statistics	p. 150
Keep Track of Your Blog's Growth	p. 155
What's Next	p. 157
Building a Community Around Your Blog	p. 159
Engage Readers	p. 159
Supplement Your Blog with Community Tools	p. 163
Forms of Criticism	p. 164
Your Mantras When Dealing with Criticism	p. 169
What's Next	p. 170
Benefit from It
Making Money from Your Blog	p. 173
Common Monetization Strategies	p. 173
Make Money with Ads	p. 173
Make Money with Sponsors	p. 180
Make Money with Affiliate Offers	p. 183
Make Money with Other Monetization Strategies	p. 194
Case Study: My Monthly Income	p. 196
What's Next	p. 198
Promoting Your Own Business	p. 199
A Checklist for Company Blogs	p. 199
Identify and Understand Your Readers	p. 202
Craft Your Content for Your Prospective Customers	p. 204
Convert Readers into Customers	p. 207
What's Next	p. 214
Taking Full Advantage of Your Blog	p. 215
Improve Your Skills	p. 215
Advance Your Career	p. 216
Obtain Freebies	p. 219
Prepare for Success	p. 221
Other Benefits for Startups	p. 223
What's Next	p. 224
Scale It
Scaling Your Blogging Activities	p. 227
Scale Your Blog Vertically	p. 227
Hire a Team of Bloggers	p. 228
Build Your Blogging Empire	p. 233
What's Next	p. 235
Beyond Blogging: Your Strategy for Social Media	p. 237
Define a Social Media Strategy	p. 237
Select the Social Networks You Intend to Target	p. 238
Create Your Social Media Profiles	p. 239
Cross Promote Your Site and Social Properties	p. 243
Post Frequently and Interact with Your Followers	p. 245
What's Next	p. 252
Final Words of Advice	p. 253
Try It Out	p. 253
Blogs to Follow	p. 254
Keep in Touch	p. 254
Bibliography	p. 255
Index	p. 257
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