CART

(0) items

Technical Communication,9780321270764

Technical Communication

by
Edition:
11th
ISBN13:

9780321270764

ISBN10:
0321270762
Format:
Paperback
Pub. Date:
1/1/2008
Publisher(s):
Longman
List Price: $106.66

Rent Textbook

(Recommended)
 
Term
Due
Price
$15.03

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780321270764
$17.01

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $0.01
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 11th edition with a publication date of 1/1/2008.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • MyTechCommLab with E-Book Student Access Code Card for Technical Communication (Standalone)
    MyTechCommLab with E-Book Student Access Code Card for Technical Communication (Standalone)
  • Technical Communication
    Technical Communication
  • Technical Communication
    Technical Communication
  • Technical Communication
    Technical Communication
  • Technical Communication
    Technical Communication
  • Technical Communication
    Technical Communication
  • Technical Communication
    Technical Communication
  • Technical Communication & Technical Communication Resources
    Technical Communication & Technical Communication Resources
  • Technical Communication (with Resources for Technical Communication)
    Technical Communication (with Resources for Technical Communication)
  • Technical Communication Plus MyWritingLab with eText -- Access Card Package
    Technical Communication Plus MyWritingLab with eText -- Access Card Package
  • Technical Communication Plus NEW TechCommLab with eText -- Access Card Package
    Technical Communication Plus NEW TechCommLab with eText -- Access Card Package
  • Technical Communication with NEW MyTechCommLab with eText -- Access Card Package
    Technical Communication with NEW MyTechCommLab with eText -- Access Card Package
  • Technical Writing Modern Language Association Update
    Technical Writing Modern Language Association Update




Summary

This is a comprehensive, flexible, and accessible introduction to technical and professional communication. To help readers develop awareness of audiences and accountability, collaborative projects simulate the writing demands that are typical on the job. Full coverage of electronic communication, including email and the Internet, is featured.

Table of Contents

Preface xix
Acknowledgments xxiii
Introduction to Technical Communication
1(13)
Technical Communication Is User Centered
3(1)
Technical Communication Is Efficient
3(3)
Technical Communication Comes in All Sizes and Shapes
6(2)
Technical Communicators Employ a Broad Array of Skills
8(1)
Technical Communication Is Part of Most Careers
9(1)
Communication Has Both an Electronic and a Human Side
10(1)
Communication Reaches a Diverse Audience
11(3)
Consider This: Twenty-First Century Jobs Require Portable Skills
12(1)
Exercises
13(1)
Collaborative Project
13(1)
Service-Learning Project
13(1)
PART I Communicating in the Workplace
14(102)
Preparing an Effective Technical Document
16(11)
Complete the Key Tasks
17(5)
Rely on Creative and Critical Thinking
22(2)
Guidelines for Writing with a Computer
23(1)
Make Proofreading Your Final Step
24(3)
Guidelines: for Proofreading
24(1)
Consider This: Workplace Settings Are Increasingly ``Virtual''
25(1)
Exercises
25(1)
Collaborative Project
26(1)
Service-Learning Project
26(1)
Delivering the Essential Information
27(16)
Assess the Audience's Information Needs
29(1)
Identify Levels of Technicality
30(4)
The Highly Technical Document
30(1)
The Semitechnical Document
31(1)
The Nontechnical Document
32(1)
Primary and Secondary Audiences
33(1)
Web-Based Documents for Multiple Audiences
34(1)
Develop an Audience and Use Profile
34(9)
Audience Characteristics
35(2)
Purpose of the Document
37(1)
Audience's Technical Background
37(1)
Audience's Cultural Background
37(1)
Audience's Knowledge of the Subject
38(1)
Appropriate Details, Format, and Design
39(1)
Due Date and Timing
39(1)
Consider This: Communication Failure Can Have Drastic Consequences
40(1)
Exercises
41(1)
Collaborative Projects
41(1)
Service-Learning Project
42(1)
Making a Persuasive Case
43(30)
Identify Your Specific Goal
45(1)
Arguing to Influence People's Opinions
45(1)
Arguing to Enlist People's Support
45(1)
Presenting a Proposal
45(1)
Arguing to Change People's Behavior
46(1)
Try to Predict Audience Reaction
46(1)
Expect Audience Resistance
47(1)
Know How to Connect with the Audience
48(3)
Allow for Give-and-Take
51(1)
Ask for a Specific Response
51(1)
Never Ask for Too Much
51(1)
Recognize All Communication Constraints
52(4)
Organizational Constraints
52(1)
Legal Constraints
53(1)
Ethical Constraints
54(1)
Time Constraints
54(1)
Social and Psychological Constraints
54(1)
Consider This: People Often React Emotionally to Persuasive Appeals
55(1)
Support Your Claims
56(3)
Offer Convincing Evidence
57(2)
Appeal to Common Goals and Values
59(1)
Consider the Cultural Context
59(2)
Shape Your Argument
61(12)
Guidelines for Making Your Case
66(2)
Checklist for Cross-Cultural Documents
68(1)
Exercises
69(1)
Collaborative Projects
70(2)
Service-Learning Project
72(1)
Weighing the Ethical Issues
73(23)
Recognize Unethical Communication in the Workplace
74(1)
Know the Major Causes of Unethical Communication
75(2)
Yielding to Social Pressure
75(1)
Mistaking Groupthink for Teamwork
76(1)
Understand the Potential for Communication Abuse
77(4)
Suppressing Knowledge the Public Needs
77(1)
Hiding Conflicts of Interest
78(1)
Exaggerating Claims about Technology
79(1)
Falsifying or Fabricating Data
79(1)
Using Visual Images That Conceal the Truth
79(1)
Stealing or Divulging Proprietary Information
79(1)
Misusing Electronic Information
80(1)
Withholding Information People Need for Their Jobs
81(1)
Exploiting Cultural Differences
81(1)
Rely on Critical thinking for Ethical Decisions
81(2)
Reasonable Criteria for Ethical Judgment
82(1)
Ethical Dilemmas
83(1)
Anticipate Some Hard Choices
83(2)
Never Depend Only on Legal Guidelines
85(2)
Learn to Recognize Plagiarism
87(2)
Consider This: Ethical Standards Are Good for Business
88(1)
Decide Where and How to Draw the Line
89(7)
Checklist for Ethical Communication
90(2)
Guidelines for Ethical Communication
92(1)
Exercises
93(1)
Collaborative Project
94(1)
Service-Learning Project
94(2)
Working in Teams
96(20)
Examples of Successful Collaboration
97(1)
The Role of Project Management in Successful Collaboration
97(2)
Guidelines for Managing a Collaborative Project
98(1)
Sources of Conflict in Collaborative Groups
99(6)
Interpersonal Differences
100(1)
Gender and Cultural Differences
101(4)
Managing Group Conflict
105(1)
Overcoming Differences by Active Listening
106(1)
Guidelines for Active Listening
107
Thinking Creatively
106(3)
Brainstorming
107(1)
Brainwriting
108(1)
Mind-Mapping
109(1)
Storyboarding
109(1)
Reviewing and Editing Others' Work
109(2)
Guidelines for Peer Reviewing and Editing
110(1)
Face-to-Face versus Electronically Mediated Collaboration
111(1)
Ethical Abuses in Workplace Collaboration
112(4)
Intimidating One's Peers
112(1)
Claiming Credit for Other's Work
112(1)
Hoarding Information
113(1)
Consider This: How You Speak Shows Where You Rank
113(1)
Exercises
114(1)
Collaborative Projects
114(1)
Service-Learning Project
115(1)
PART II The Research Process
116(100)
Thinking Critically about the Research Process
118(10)
Asking the Right Questions
120(1)
Exploring a Balance of Views
121(1)
Achieving Adequate Depth in Your Search
122(2)
Evaluating Your Findings
124(1)
Interpreting Your Findings
124(4)
Consider This: Expert Opinion Is Not Always Reliable
125(1)
Guidelines for Evaluating Expert Information
126(1)
Exercises
126(2)
Exploring Electronic and Hard Copy Sources
128(21)
Hard Copy versus Electronic Sources
129(2)
Consider This: Information Can be ``Pushed'' or ``Pulled''
130(1)
Internet Sources
131(4)
Usenet
131(1)
Listservs
131(1)
Library Chatrooms
131(1)
Electronic Magazines (E-zines)
131(1)
Email Inquiries
131(1)
World Wide Web
131(3)
Intranets and Extranets
134(1)
Keyword Searches Using Boolean Operators
135(2)
Guidelines for Researching on the Internet
136(1)
Other Electronic Sources
137(2)
Compact Discs
137(1)
Online Retrieval Services
137(1)
Consider This: Information in Electronic Form Is Copyright Protected
138(1)
Hard Copy Sources
139(10)
Reference Works
140(1)
Card Catalog
141(1)
Guides to Literature
141(1)
Indexes
141(1)
Abstracts
142(1)
Access Tools for U.S. Government Publications
143(1)
Microforms
144(1)
Consider This: Frequently Asked Questions about Copyright of Hard Copy Information
144(2)
Exercises
146(1)
Collaborative Projects
147(1)
Service-Learning Project
148(1)
Exploring Primary Sources
149(15)
Informative Interviews
150(4)
Selecting the Best Interview Medium
150(1)
Guidelines for Informative Interviews
151(3)
A Sample Interview
154(1)
Surveys and Questionnaires
154(5)
Defining the Survey's Purpose and Target Population
156(1)
Identifying the Sample Group
156(1)
Defining the Survey Method
156(1)
Guidelines for Developing a Questionnaire
157(2)
A Sample Questionnaire
159(1)
Inquiry Letters, Phone Calls, and Email Inquiries
159(1)
Public Records and Organizational Publications
159(3)
Personal Observation and Experiment
162(1)
Analysis of Samples
162(2)
Exercises
163(1)
Collaborative Project
163(1)
Service-Learning Project
163(1)
Evaluating and Interpreting Information
164(33)
Evaluate the Sources
165(4)
Is the Source Up-to-Date?
165(1)
Is the Printed Source Dependable?
166(1)
Is the Electronic Source Trustworthy?
166(1)
Is the Information Relatively Unbiased?
166(3)
How Does This Source Measure Up to Others?
169(1)
Guidelines for Evaluating Sources on the Web
170
Evaluate the Evidence
169(5)
Is the Evidence Sufficient?
169(3)
Is the Presentation of Evidence Balanced and Reasonable?
172(1)
Can the Evidence Be Verified?
173(1)
Interpret Your Findings
174(3)
What Level of Certainty Is Warranted?
174(2)
Are the Underlying Assumptions Sound?
176(1)
To What Extent Has Personal Bias Influenced the Interpretation?
176(1)
Are Other Interpretations Possible?
177(1)
Consider This: Standards of Proof Vary for Different Audiences and Cultural Settings
178
Avoid Errors in Reasoning
177(4)
Faulty Generalization
178(1)
Faulty Causal Reasoning
179(2)
Avoid Statistical Fallacies
181(6)
Consider This: Correlation Does Not Equal Causation
182(1)
Common Statistical Fallacies
183(2)
The Limitations of Number Crunching
185(2)
Misleading Terminology
187(1)
Interpret the Reality Behind the Numbers
187(1)
Acknowledge the Limits of Research
188(9)
Obstacles to Validity and Reliability
188(1)
Flaws in Study Design
189(1)
Sources of Measurement Error
190(1)
Sources of Deception
191(1)
Guidelines for Evaluating and Interpreting Information
192(2)
Checklist for the Research Process
194(1)
Exercises
194(2)
Collaborative Projects
196(1)
Service-Learning Project
196(1)
Summarizing and Abstracting Information
197(19)
Purpose of Summaries
198(2)
Guidelines for Summarizing Information
199(1)
What Users Expect from a Summary
200(1)
A Situation Requiring a Summary
200(6)
Forms of Summarized Information
206(4)
The Closing Summary
207(1)
The Informative Abstract
207(1)
The Descriptive Abstract
208(1)
The Executive Abstract
208(2)
Ethical Considerations in Summarizing Information
210(6)
Checklist for Usability of Summaries
211(1)
Exercises
212(1)
Collaborative Projects
212(1)
Service-Learning Project
213(3)
PART III Structural and Style Elements
216(70)
Organizing for Users
218(25)
Partitioning and Classifying
219(3)
Outlining
222(5)
A Document's Basic Shape
222(1)
The Formal Outline
223(2)
Outlining and Reorganizing on a Computer
225(2)
Organizing for Cross-Cultural Audiences
227(1)
The Report Design Worksheet
227(1)
Storyboarding
227(3)
Paragraphing
230(5)
The Support Paragraph
230(2)
The Topic Sentence
232(1)
Paragraph Unity
233(1)
Paragraph Coherence
233(2)
Paragraph Length
235(1)
Sequencing
235(4)
Spatial Sequence
235(1)
Chronological Sequence
236(1)
Effect-to-Cause Sequence
236(1)
Cause-to-Effect Sequence
237(1)
Emphatic Sequence
237(1)
Problem-Causes-Solution Sequence
237(1)
Comparison-Contrast Sequence
238(1)
Chunking
239(2)
Creating an Overview
241(2)
Exercises
241(1)
Collaborative Projects
241(2)
Editing for Readable Style
243(43)
Editing for Clarity
245(8)
Avoid Ambiguous Phrasing
245(1)
Avoid Ambiguous Pronoun References
245(1)
Avoid Ambiguous Punctuation
246(1)
Avoid Telegraphic Writing
246(1)
Avoid Ambiguous Modifiers
246(2)
Unstack Modifying Nouns
248(1)
Arrange Word Order for Coherence and Emphasis
248(2)
Use Active Voice Often
250(2)
Use Passive Voice Selectively
252(1)
Avoid Overstuffed Sentences
253(1)
Editing for Conciseness
253(7)
Avoid Wordy Phrases
254(1)
Eliminate Redundancy
254(1)
Avoid Needless Repetition
254(1)
Avoid There Sentence Openers
255(1)
Avoid Some It Sentence Openers
255(1)
Delete Needless Prefaces
256(1)
Avoid Weak Verbs
256(1)
Delete Needless To Be Constructions
257(1)
Avoid Excessive Prepositions
257(1)
Fight Noun Addiction
258(1)
Make Negatives Positive
259(1)
Clean Out Clutter Words
259(1)
Delete Needless Qualifiers
260(1)
Editing for Fluency
260(4)
Combine Related Ideas
261(1)
Vary Sentence Construction and Length
262(1)
Use Short Sentences for Special Emphasis
263(1)
Finding the Exact Words
264(10)
Use Simple and Familiar Wording
264(2)
Avoid Useless Jargon
266(1)
Use Acronyms Selectively
267(1)
Avoid Triteness
268(1)
Avoid Misleading Euphemisms
268(1)
Avoid Overstatement
269(1)
Avoid Imprecise Wording
269(2)
Be Specific and Concrete
271(2)
Use Analogies to Sharpen the Image
273(1)
Adjusting Your Tone
274(8)
Guidelines for Deciding about Tone
276(1)
Use an Occasional Contraction
276(1)
Address Readers Directly
276(1)
Use I and We When Appropriate
277(1)
Prefer the Active Voice
277(1)
Emphasize the Positive
278(1)
Avoid an Overly Informal Tone
278(1)
Avoid Personal Bias
278(2)
Avoid Sexist Usage
280(1)
Avoid Offensive Usage of All Types
280(1)
Guidelines for Nonsexist Usage
281(1)
Guidelines for Inoffensive Usage
282(1)
Considering the Cultural Context
282(1)
Legal and Ethical Implications of Word Choice
283(1)
Using Automated Editing Tools Effectively
284(2)
PART IV Visual, Design, and Usability Elements
286(96)
Designing Visual Information
288(51)
Why Visuals Are Important
289(2)
How Visuals Work
291(1)
When to Use a Visual
292(1)
What Types of Visuals to Consider
293(2)
How to Select Visuals for Your Purpose and Audience
295(2)
Tables
297(3)
Graphs
300(10)
Bar Graphs
300(6)
Line Graphs
306(3)
Graphs with Three Variables
309(1)
Charts
310(5)
Pie Charts
310(2)
Organization Charts
312(1)
Flowcharts
312(1)
Tree Charts
312(1)
Gantt and Pert Charts
312(1)
Pictograms
313(2)
Graphic Illustrations
315(8)
Diagrams
316(3)
Maps
319(1)
Photographs
320(3)
Computer Graphics
323(6)
Selecting Design Options
323(1)
Using Clip Art
323(1)
Using Color
324(5)
Using Web Sites for Graphics Support
329(1)
How to Avoid Visual Distortion
330(9)
Present the Real Picture
330(1)
Present the Complete Picture
330(1)
Don't Mistake Distortion for Emphasis
331(1)
Checklist for Usability of Visuals
332(2)
Guidelines for Fitting Visuals with Printed Text
334(1)
Exercises
335(2)
Collaborative Projects
337(2)
Designing Pages and Documents
339(26)
Page Design in Workplace Documents
340(1)
How Page Design Transforms a Document
340(1)
Design Skills Needed in Today's Workplace
341(3)
Desktop Publishing
343(1)
Electronic Publishing
343(1)
Using Style Sheets and Company Style Guides
344(1)
Creating a Usable Design
344(21)
Shaping the Page
344(8)
Styling the Words and Letters
352(2)
Highlighting for Emphasis
354(2)
Using Headings for Access and Orientation
356(4)
Audience Considerations in Page Design
360(1)
Designing On-Screen Documents
360(1)
Web Pages
360(1)
Online Help
361(1)
CD-ROMs
361(2)
Checklist for Usability of Page Design
363(1)
Exercises
363(1)
Collaborative Project
364(1)
Designing and Testing the Document for Usability
365(17)
Why a Usable Design Is Essential
366(1)
How to Achieve a Usable Design
366(5)
Outline the Main Tasks Involved
367(1)
Analyze the Audience and the Setting
368(1)
Do the Research
368(1)
Develop a Design Plan
368(3)
How to Test Your Document for Usability
371(2)
Qualitative Testing
371(2)
Quantitative Testing
373(1)
When to Use Which Test
373(1)
Usability Issues in Online or Multimedia Documents
373(1)
Usability Testing in the Classroom
374(8)
Guidelines for Testing a Document's Usability
376(3)
Checklist for Usability
379(1)
Exercises
379(1)
Collaborative Project
380(2)
PART V Specific Documents and Applications
382(296)
Memo Reports and Electronic Mail
384(25)
Informational versus Analytical Reports
385(1)
Formal versus Informal Reports
385(1)
Purpose of Memo Reports
385(1)
Elements of a Usable Memo
386(1)
Interpersonal Considerations in Writing a Memo
386(2)
Direct versus Indirect Organizing Patterns
388(1)
Informational Reports in Memo Form
388(6)
Progress Reports
388(4)
Periodic Activity Reports
392(1)
Meeting Minutes
393(1)
Analytical Reports in Memo Form
394(6)
Feasibility Reports
395(2)
Recommendation Reports
397(2)
Justification Reports
399(1)
Electronic Mail
400(5)
Email benefits
400(2)
Email Copyright Issues
402(1)
Email Privacy Issues
402(1)
Guidelines for Using Electronic Mail
403(2)
Instant Messaging
405(4)
Guidelines for Choosing Email versus Paper or the Telephone
405(1)
Checklist for Usability of Memo Reports
406(1)
Exercises
406(2)
Collaborative Projects
408(1)
Letters and Employment Correspondence
409(50)
Elements of Usable Letters
410(8)
Basic Parts of Letters
410(6)
Specialized Parts of Letters
416(1)
Design Factors
417(1)
Interpersonal Considerations in Workplace Letters
418(3)
Inquiry Letters
421(2)
Sample Situation
421(2)
Telephone and Email Inquiries
423(1)
Claim Letters
423(2)
Routine Claims
423(1)
Arguable Claims
424(1)
Resumes and Job Applications
425(1)
Employment Outlook in the Twenty-First Century
425(1)
Prospecting for Jobs
426(15)
Preparing Your Resume
428(4)
Organizing Your Resume
432(2)
A Sample Situation
434(1)
Preparing Your Job Application Letter
434(6)
Consider This: How Applicants Are Screened for Personal Qualities
440(1)
Electronic Job Hunting
441(7)
Online Employment Resources
441(2)
Electronic Scanning of Resumes
443(1)
How to Prepare Content for a Scannable Resume
443(1)
How to Design a Scannable Resume
444(1)
Electronic Resumes
444(1)
Protecting Privacy and Security When You Post a Resume Online
445(3)
Support for the Application
448(11)
Your Dossier
448(1)
Your Professional Portfolio
448(1)
Employment Interviews
449(2)
Guidelines for Surviving a Job Interview
451(2)
The Follow-Up Letter
453(1)
Letters of Acceptance or Refusal
453(1)
Consider This: How to Evaluate a Job Offer
454(3)
Checklist for Usability of Letters
457(1)
Exercises
457(1)
Collaborative Projects
458(1)
Web Pages and Other Electronic Documents
459(21)
Online Documentation
460(1)
Hypertext
461(1)
Markup
462(2)
Beyond HTML
464(1)
Text versus Images: Current Preferences
464(2)
The Web
466(1)
Consider This: How Web Sites Enhance Workplace Transactions
467
Elements of a Usable Web Site
466(9)
Accessibility
466(2)
Worthwhile Content
468(1)
Sensible Arrangement
468(1)
Good Writing and Page Design
468(1)
Good Graphics and Special Effects
468(4)
Consider This: Web Site Needs and Expectations Differ Across Cultures
472(1)
Guidelines for Creating a Web Site
473(2)
Privacy Issues in Online Communication
475(5)
Checklist for Usability of Web Sites
478(1)
Individual or Collaborative Projects
479(1)
Service-Learning Project
479(1)
Technical Definitions
480(22)
Purpose of Technical Definitions
481(1)
Levels of Detail in a Definition
482(2)
Parenthetical Definition
482(1)
Sentence Definition
482(1)
Expanded Definition
483(1)
Expansion Methods
484(6)
Etymology
485(1)
History and Background
485(1)
Negation
486(1)
Operating Principle
486(1)
Analysis of Parts
487(1)
Visuals
488(1)
Comparison and Contrast
488(1)
Required Materials or Conditions
489(1)
Example
489(1)
Situations Requiring Definitions
490(3)
Placement of Definitions
493(9)
Guidelines for Defining Clearly and Precisely
496(1)
Checklist for Usability of Definitions
497(1)
Exercises
497(1)
Collaborative Projects
498(1)
Service-Learning Project
498(4)
Technical Descriptions and Specifications
502(30)
Purposes and Types of Technical Description
503(1)
Elements of a Usable Description
503(7)
Clear and Limiting Title
503(1)
Appropriate Level of Detail and Technicality
503(3)
Objectivity
506(1)
Visuals
507(1)
Clearest Descriptive Sequence
507(3)
An Outline and Model for Product Description
510(3)
Introduction: General Description
510(1)
Description and Function of Parts
511(1)
Summary and Operating Description
512(1)
A Situation Requiring Product Description
513(3)
An Outline for Process Description
516(1)
A Situation Requiring Process Description
517(3)
Specifications
520(4)
Technical Marketing Literature
524(8)
Checklist for Usability of Technical Descriptions
527(1)
Exercises
527(1)
Collaborative Projects
528(4)
Instructions and Procedures
532(35)
Purpose of Instructional Documents
533(1)
Formats for Instructional Documents
533(2)
Faulty Instructions and Legal Liability
535(3)
Elements of Usable Instruction
538(14)
Clear and Limiting Title
538(1)
Informed Content
539(1)
Visuals
539(1)
Appropriate Level of Detail and Technicality
539(7)
Logically Ordered Steps
546(1)
Notes and Hazard Notices
546(1)
Readability
547(2)
Effective Design
549(3)
An Outline and Model for Instructions
552(2)
Introduction
552(1)
Body: Required Steps
553(1)
Conclusion
554(1)
A Situation Requiring Instructions
554(6)
Procedures
560(7)
Checklist for Usability of Instructions
561(2)
Exercises
563(2)
Collaborative Projects
565(1)
Service-Learning Project
565(2)
Proposals
567(38)
How Proposals and Reports Differ in Purpose
568(1)
The Proposal Audience
568(1)
The Proposal Process
569(3)
Proposal Types
572(6)
Planning Proposal
573(2)
Research Proposal
575(2)
Sales Proposal
577(1)
Elements of a Persuasive Proposal
578(6)
A Forecasting Title
579(1)
Clear Understanding of the Audience's Needs
579(1)
A Clear Focus on Benefits
579(1)
Honest and Supportable Claims
580(1)
Appropriate Detail
581(1)
Readability
581(1)
Convincing Language
582(1)
Visuals
582(1)
Accessible Page Design
583(1)
Supplements Tailored for a Diverse Audience
583(1)
Proper Citation of Sources and Contributors
583(1)
An Outline and Model for Proposals
584(5)
Introduction
584(2)
Body
586(3)
Conclusion
589(1)
A Situation Requiring a Proposal
589(16)
Checklist for Usability of Proposals
601(1)
Exercises
602(1)
Service-Learning Project
602(3)
Formal Analytical Reports
605(37)
Purpose of Analysis
606(1)
Typical Analytical Problems
607(2)
Causal Analysis: ``Why Does X Happen?''
607(1)
Comparative Analysis: ``Is X or Y Better for Our Purpose?''
607(1)
Feasibility Analysis: ``Is This a Good Idea?''
608(1)
Combining Types of Analysis
609(1)
Elements of a Usable Analysis
609(7)
Clearly Identified Problems or Goal
609(1)
Adequate but Not Excessive Data
609(1)
Accurate and Balanced Data
610(2)
Fully Interpreted Data
612(1)
Subordination of Personal Bias
612(1)
Appropriate Visuals
612(1)
Valid Conclusions and Recommendations
612(4)
Self-Assessment
616(1)
An Outline and Model for Analytical Reports
616(12)
Introduction
617(1)
Body
618(9)
Conclusion
627(1)
Supplements
628(1)
A Situation Requiring an Analytical Report
628(14)
Checklist for Usability of Analytical Reports
630(1)
Guidelines for Reasoning through an Analytical Problem
630(10)
Exercise
640(1)
Collaborative Projects
641(1)
Front Matter and End Matter in Long Documents
642(11)
Cover
643(1)
Title Page
643(1)
Letter of Transmittal
643(3)
Table of Contents
646(2)
List of Tables and Figures
648(1)
Abstract or Executive Summary
648(1)
Glossary
649(1)
Appendices
650(1)
Documentation
651(2)
Exercises
652(1)
Oral Presentations
653(25)
Advantages and Disadvantages of Oral Reports
654(1)
Avoiding Presentation Pitfalls
654(1)
Planning Your Presentation
655(3)
Analyze Your Listeners
655(1)
Work from an Explicit Purpose Statement
655(1)
Analyze Your Speaking Situation
656(1)
Select an Appropriate Delivery Method
656(2)
Preparing Your Presentation
658(12)
Research Your Topic
658(1)
Aim for Simplicity and Conciseness
658(1)
Anticipate Audience Questions
659(1)
Outline Your Presentation
659(1)
Plan Your Visuals
660(2)
Prepare Your Visuals
662(1)
Guidelines for Readable Visuals
663(1)
Guidelines for Understandable Visuals
663(1)
Consider the Available Technology
663(3)
Use PowerPoint or other Software Wisely
666(3)
Guidelines for Using Presentation Software
669(1)
Rehearse Your Delivery
669(1)
Delivering Your Presentation
670(8)
Cultivate the Human Landscape
670(1)
Keep Your Listeners Oriented
670(1)
Manage Your Visuals
671(1)
Guidelines for Presenting Visuals
672(1)
Manage Your Presentation Style
672(1)
Manage Your Speaking Situation
673(1)
Guidelines for Managing Listener Questions
674(1)
Consider This: Cross-Cultural Audiences May Have Specific Expectations
674(1)
Exercises
675(3)
PART VI A Brief Handbook with Additional Sample Documents
678(2)
APPENDIX A Recording and Documenting Research Findings
680(38)
Taking Notes
681(1)
Guidelines for Recording Research Findings
681(1)
Quoting the Work of Others
682(2)
Guidelines for Quoting the Work of Others
682(2)
Paraphrasing the Work of Others
684(1)
Guidelines for Paraphrasing
684(1)
What You Should Document
685(1)
How You Should Document
685(1)
MLA Documentation Style
686(16)
MLA Parenthetical References
686(1)
MLA Works Cited Entries
687(11)
MLA Sample Works Cited page
698(4)
APA Documentation Style
702(12)
APA Parenthetical References
702(1)
APA Reference List Entries
703(9)
APA Sample Reference List
712(2)
CBE and Other Numerical Documentation Styles
714(4)
CBE Numbered Citations
714(1)
CBE Reference List Entries
715(3)
APPENDIX B A Casebook of Sample Documents Illustrating the Writing Process
718(33)
Critical Thinking in the Writing Process
719(1)
Case 1---An Everyday Writing Situation: The Evolution of a Short Report
720(9)
Working with the Information
721(1)
Planning the Document
722(1)
Drafting the Document
723(2)
Revising the Document
725(4)
Case 2---Preparing a Personal Statement in an Internship or Fellowship Application
729(4)
Case 3---Documents for the Course Project: A Sequence Culminating in the Final Report
733(18)
The Project Documents
734(1)
The Proposal Stage
734(1)
The Progress Report Stage
734(3)
The Final Report Stage
737(14)
APPENDIX C Editing for Grammar, Usage and Mechanics
751(28)
Common Sentence Errors
752(10)
Sentence Fragment
752(1)
Acceptable Fragments
753(1)
Comma Splice
754(1)
Run-On Sentence
754(1)
Faulty Agreement---Subject and Verb
755(1)
Faulty Agreement---Pronoun and Referent
756(1)
Faulty Coordination
756(1)
Faulty Subordination
757(1)
Faulty Pronoun Case
758(1)
Faulty Modification
759(2)
Faulty Parallelism
761(1)
Sentence Shifts
761(1)
Effective Punctuation
762(10)
End Punctuation
762(1)
Semicolon
763(1)
Colon
764(1)
Comma
764(4)
Apostrophe
768(2)
Quotation Marks
770(1)
Ellipses
771(1)
Italics
771(1)
Parentheses
771(1)
Brackets
771(1)
Dashes
772(1)
Transitions
772(1)
Effective Mechanics
773(6)
Abbreviations
774(2)
Hyphen
776(1)
Capitalization
776(1)
Use of Numbers
777(1)
Spelling
778(1)
Works Cited 779(16)
Index 795


Please wait while the item is added to your cart...