Technical Communication Process and Product Plus MyLab Writing with Pearson eText -- Access Card Package

by Gerson, Sharon J.; Gerson, Steven M.

• ISBN13: 9780134266459
• ISBN10: 0134266455
• Edition: 9th
• Format: Package
• Copyright: 2016-02-12
• Publisher: Pearson

Summary

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For courses in Technical Communication.

This package includes MyWritingLab™. 

 

A focus on oral and written correspondence in all fields

Reader-friendly  Technical Communication: Process and Product  shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job relate text material to potential careers for students.  

 

The Ninth Edition builds upon the authors' proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines — from engineering, to consulting, banking, construction, and biotechnology — the authors showcase the importance of strong communication skills within every field. 

 

Personalize learning with MyWritingLab

MyWritingLab is an online homework, tutorial, and assessment program designed to work with this text to engage readers and improve results. Within its structured environment, readers practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. In addition to the full eText, activities directly from the text are available within MyWritingLab. These include the written assignments, readings from the text, review exercises and more. 

 

0134266455 / 9780134266459  Technical Communication: Process and Product Plus MyWritingLab with Pearson eText – Access Card Package

Package consists of:

• 0133944131 / 9780133944136  MyWritingLab with Pearson eText – Access Card
• 013394414X / 9780133944143  MyWritingLab with Pearson eText – Inside Star Sticker
• 0134094034 / 9780134094038  Technical Communication: Process and Product 

 

Author Biography

Sharon J. Gerson and Steven M. Gerson are dedicated career professionals who have a combined total of over 80 years teaching experience at the college and university level. They have taught technical writing, business writing, professional writing, and technical communication to thousands of students, attended and presented at dozens of conferences, written numerous articles, and published several textbooks, including Technical Writing: Process and Product (Ninth Edition), Professional Communication in the Digital Workplace, The Red Bridge Reader (Third Edition, co-authored by Kin Norman), Writing That Works: A Teacher’s Guide to Technical Writing (Second Edition), Workplace Communication: Process and Product, and Workplace Writing: Planning, Packaging, and Perfecting Communication.   

In addition to their academic work, Sharon and Steve are involved in business and industry through their business, Steve Gerson Consulting. In this business, they have worked for companies such as Sprint, AlliedSignal–Honeywell, General Electric, JCPenney, Avon, the Missouri Department of Transportation, H&R Block, Mid America Regional Council, and Commerce Bank.  Their work for these businesses includes writing, editing, and proofreading many different types of technical documents, such as proposals, marketing collateral, reports, and instructions.

Steve also has presented hundreds of hands-on workshops on technical/business writing, business grammar in the workplace, oral presentations in the workplace, and business etiquette.  Over 10,000 business and governmental employees have benefited from these workshops. For the past decade, Steve has worked closely with K–12 teachers. He has presented many well-attended, interactive workshops to give teachers useful tips about technical writing in the classroom.

Both Steve and Sharon have been awarded for teaching excellence and are listed in Who’s Who Among America’s Teachers. Steve is a Fellow of the Society for Technical Communication and won the prestigious Society for Technical Communication's 2016 Jay R. Gould Award for Excellence in Teaching Technical Communication. In 2003, Steve was named Kansas Professor of the Year by the Carnegie Foundation for the Advancement of Education.

Their wealth of experience and knowledge has been gathered for you in the Ninth Edition of Technical Communication: Process and Product.

 

Table of Contents

1. An Introduction to Technical Communication

2. Digital Communication

3. The Communication Process

4. Objectives in Technical Communication

5. Audience Recognition

6. Ethical Considerations

7. Document Design

8. Visual Aids

9. Routine Correspondence

10. The Job Search

11. Communicating To Persuade

12. Social Media

13. Web Sites and Online Help

14. Technical Descriptions and Process Analyses

15. Instructions, User Manuals, And Standard Operating

16. Research

17. Short, Informal Reports

18. Long, Formal Reports

19. Proposals and Business Plans

20. Oral Presentations

 

Appendix A: Grammar, Punctuation, Mechanics, and Spelling

Appendix B: Parenthetical Source Citations and Documentation