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Technology Ventures: From Idea to Enterprise

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Pub. Date:
McGraw-Hill Science/Engineering/Math
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Related Products

  • Technology Ventures: From Idea to Enterprise
    Technology Ventures: From Idea to Enterprise


Technology Venturesprovides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise.Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills.

Table of Contents

Part 1: Venture Opportunity, Concept, and Strategy

Chapter 1: Economic Growth and the Technology Entrepreneur

Chapter 2: Opportunity and the Concept Summary

Chapter 3: Vision and the Business Model

Chapter 4: Competitive Strategy

Chapter 5: Innovation Strategies

Part 2: Venture Formation and Planning

Chapter 6: Risk and Return

Chapter 7: The Business Plan

Chapter 8: Types of Ventures

Chapter 9: Knowledge, Learning, and Design

Chapter 10: Legal Formation and Intellectual Property

Part 3: Detailed Functional Planning for the Venture

Chapter 11: The Marketing and Sales Plan

Chapter 12: Organizational Development

Chapter 13: Acquiring and Organizing Resources

Chapter 14: Management of Operations

Chapter 15: Acquisitions and Global Expansion

Part 4: Financing and Building the Venture

Chapter 16: Profit and Harvest

Chapter 17: The Financial Plan

Chapter 18: Sources of Capital

Chapter 19: Presentations and Deal Negotiations

Chapter 20: Leading Ventures to Success

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