CART

(0) items

Telecommunications : An Introduction to Electronic Media with PowerWeb,9780073221588
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Telecommunications : An Introduction to Electronic Media with PowerWeb

by ;
Edition:
9th
ISBN13:

9780073221588

ISBN10:
0073221589
Format:
Paperback
Pub. Date:
6/29/2005
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $137.05
More New and Used
from Private Sellers
Starting at $0.99
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Electronic Media : An Introduction
    Electronic Media : An Introduction
  • Electronic Media: An Introduction
    Electronic Media: An Introduction
  • Telecommunications : An Introduction to Electronic Media
    Telecommunications : An Introduction to Electronic Media
  • Telecommunications : Radio, Television, and Movies in the Digital Age
    Telecommunications : Radio, Television, and Movies in the Digital Age
  • Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM
    Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM




Summary

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

Table of Contents

Prologue: The Significance of Telecommunications
1(8)
Relationships to Electronic Media
2(1)
A Matter of Terms
3(3)
A Rationale for Study
6(1)
Summary
7(2)
Notes
7(2)
Part 1 Electronic Media Forms
9(212)
Radio
10(37)
Early Inventions
10(2)
Early Control
12(1)
World War I
13(1)
The Founding of RCA
14(1)
Early Radio Stations
15(2)
Early Programming
17(1)
The Rise of Advertising
18(1)
The Formation of Networks
19(2)
Chaos and Government Action
21(1)
The Golden Era of Radio
22(8)
The Press-Radio War
30(2)
World War II
32(1)
Postwar Radio
33(2)
FM Radio Development
35(1)
The Restructuring of Public Radio
36(1)
College Radio
37(2)
The Changing Structure of Commercial Radio
39(2)
Digital Radio
41(1)
Issues and the Future
42(1)
Summary
43(4)
Notes
43(4)
Broadcast Television
47(32)
Early Experiments
48(2)
The Emergence of Television
50(1)
The Freeze
51(1)
Early Programming
51(2)
Blacklisting
53(1)
The Live Era
54(2)
Color TV Approval
56(1)
Prerecorded Programming
57(1)
The Quiz Scandals
58(1)
The UHF Problem
59(1)
Reflections of Upheaval
60(2)
A Vast Wasteland?
62(2)
The Public Broadcasting Act of 1967
64(1)
Government Actions
65(2)
Technical Authorizations of the 1980s
67(1)
Acquisitions and Start-Ups
68(2)
The Telecommunications Act of 1996
70(1)
Programming Changes
71(2)
Digital TV and HDTV
73(1)
Issues and the Future
73(2)
Summary
75(4)
Notes
76(3)
Cable and Satellite Television
79(32)
The Beginnings of Cable TV
80(2)
Early Cable TV Regulations
82(1)
Early Cable TV Programming
83(2)
HBO's Influence
85(2)
The Beginnings of Satellite TV
87(1)
Cable's Gold Rush
88(2)
Growth of Cable TV Programming Services
90(2)
Cable's Retrenchment
92(1)
SMATV and Wireless Cable
93(2)
Cable TV Regulations Revisited
95(1)
DBS Revived
96(2)
Programming Changes of the 1980s and 1990s
98(3)
New Directions for the 21st Century
101(3)
Issues and the Future
104(2)
Summary
106(5)
Notes
107(4)
Movies
111(24)
Early Developments
112(2)
The First Movies
114(1)
Studio Beginnings
114(1)
Griffith and His Contemporaries
115(1)
World War I Developments
116(1)
Hollywood during the Roaring Twenties
117(1)
Sound
118(1)
The ``Golden Years'' of Moviemaking
119(2)
Hitchcock and Welles
121(1)
Color
122(1)
Hard Times
122(2)
The Road Back
124(3)
Mythmakers Lucas and Spielberg
127(1)
Moviemaking Today
128(2)
Issues and the Future
130(1)
Summary
131(4)
Notes
132(3)
The Internet
135(30)
Origins of the Internet
136(2)
Creating a Standard
138(1)
Designing the Internet
139(2)
Email
141(1)
World Wide Web
142(1)
Politicians Boost the Internet
143(1)
Browsing the Web
143(1)
Providing the Web
144(1)
Searching the Web
144(1)
Internet Activities
145(5)
Communications
146(1)
Content
147(1)
Commerce
147(2)
Search
149(1)
The Bubble Bursts
150(1)
Audio on the Net
150(3)
Internet Radio
150(2)
File Sharing and Downloading
152(1)
Video on the Net
153(2)
Broadband
155(1)
Wireless
156(1)
Peer-to-Peer Networks
157(2)
Ongoing Technological Development
159(1)
Issues and the Future
160(1)
Summary
161(4)
Notes
162(3)
Other Forms of Telecommunications
165(28)
Telephones
166(4)
Development of the Phone Business
166(1)
New Services
167(1)
Cell Phones
168(1)
VoIP
169(1)
Aftermath of the Telecommunications Act of 1996
170(1)
Tapes
170(4)
Audiotapes
171(1)
Videotapes
171(3)
Discs
174(4)
Audio Discs
174(1)
Analog Videodiscs
175(1)
Digital Videodiscs
176(1)
High-Definition DVDs
177(1)
Microchips
178(1)
Corporate Multimedia
179(4)
Development of Corporate Media
180(2)
ITFS, Distance Learning, and Teleconferencing
182(1)
A Growth Industry
183(1)
Video Games
183(5)
Early Games
184(1)
Advances in Games
185(1)
Types of Games
186(1)
A Growth Industry
187(1)
Issues and the Future
188(1)
Summary
189(4)
Notes
189(4)
International Electronic Media
193(28)
Early Film
194(1)
Early Radio
194(2)
The Colonial Era
196(1)
World War II and Its Aftermath
197(2)
Early Television
199(1)
Broadcasting's Development
200(2)
The Concerns of Developing Nations
202(2)
The Coming of Satellites
204(2)
Privatization
206(1)
The VCR
207(2)
The Collapse of Communism
209(2)
Indigenous Programming
211(2)
The Digital Age
213(1)
Issues and the Future
214(1)
Summary
215(6)
Notes
216(5)
Part 2 Electronic Media Functions
221(200)
Business Practices
222(31)
Top Management
223(2)
Finance
225(3)
Human Resources
228(1)
Programming
229(12)
Sources for Programs
229(6)
Development
235(2)
Scheduling
237(4)
Technical Services
241(1)
Sales and Marketing
242(4)
Promotion and Public Relations
246(2)
Issues and the Future
248(1)
Summary
249(4)
Notes
250(3)
Programs
253(31)
Drama
254(3)
Comedy
257(1)
Reality
258(1)
Movies
259(1)
Soap Operas
260(1)
Games
261(1)
Music
262(2)
Sports
264(1)
Talk Shows
265(2)
News
267(4)
News Sources
267(2)
The News Process
269(2)
Documentaries
271(1)
Religion
272(1)
Children's Programming
273(2)
Information and Education
275(2)
Issues and the Future
277(3)
Summary
280(4)
Notes
281(3)
Laws and Regulations
284(31)
The Federal Communications Commission
285(1)
The Executive Branch
286(2)
The Legislative Branch
288(1)
The Judicial Branch
289(1)
The First Amendment
289(1)
Profanity, Indecency, and Obscenity
290(4)
Libel, Slander, and Invasion of Privacy
294(1)
Copyright
295(2)
Access to the Courts
297(2)
Licensing
299(4)
Granting Licenses
299(1)
License Renewal
300(2)
Other Licensing-Related Activities
302(1)
Ownership
303(1)
Equal Time
304(3)
The Fairness Doctrine
307(1)
Other Regulations
308(1)
Issues and the Future
309(2)
Summary
311(4)
Notes
312(3)
Ethics and Effects
315(28)
Ethical Guidelines
316(4)
Ethical Considerations
320(4)
Effects of Media
324(1)
Organizations That Consider Effects
325(4)
Citizen Groups
325(1)
Academic Institutions
326(3)
High-Profile Effects
329(8)
Violence
329(2)
Children and TV
331(2)
News
333(1)
Women and Minorities
334(1)
Advertising
335(2)
Issues and the Future
337(1)
Summary
338(5)
Notes
338(5)
Advertising
343(26)
Advertising Rate Variables
344(3)
Categories of Advertisements
347(2)
Financial Arrangements
349(2)
Salespeople
351(1)
Advertising Agencies
352(2)
Advertisement Production
354(2)
PSAs and Promos
356(1)
Advertising and Public Broadcasting
356(2)
Advertising on the Internet
358(2)
Advertising to Children
360(1)
Other Controversial Advertising
361(2)
Issues and the Future
363(2)
Summary
365(4)
Notes
366(3)
Audience Feedback
369(26)
Early Rating Systems
370(1)
Nielsen
371(8)
Equipment
371(3)
Methodology
374(1)
Reports
375(3)
Adapting to Industry Changes
378(1)
Arbitron
379(3)
Other Ratings Services
382(1)
Measurement Calculation
382(2)
How Ratings Are Used
384(2)
Other Forms of Feedback
386(2)
Issues and the Future
388(4)
Summary
392(3)
Notes
393(2)
Production, Distribution, and Exhibition
395(26)
Digital and Analog
396(1)
Radio Production
397(2)
Television Production
399(1)
Film Production
400(2)
The Electromagnetic Spectrum
402(3)
Terrestrial Radio Broadcasting
405(3)
Terrestrial Television Broadcasting
408(1)
Satellites
409(2)
Other Wireless Distribution
411(1)
Wire Transmission
412(2)
Pick-Up-and-Carry
414(1)
Exhibition
415(2)
Issues and the Future
417(1)
Summary
418(3)
Notes
419(2)
Epilogue: Careers in Telecommunications
421(8)
Job Preparation
422(3)
Obtaining the First Job
425(2)
Career Compensation
427(1)
Summary
427(2)
Notes
427(2)
Glossary 429(16)
Index 445


Please wait while the item is added to your cart...