9780072562316

Telecommunications: Radio, Television and Movies in the Digital Age with Free Student CD-ROM

by
  • ISBN13:

    9780072562316

  • ISBN10:

    0072562315

  • Edition: 8th
  • Format: Paperback
  • Copyright: 8/5/2002
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Summary

This concise, student friendly text teaches the essentials of telecommunications. It is directed to all students as consumers of media, as well as to students who plan to be media producers.Telecommunications is divided into two main sections: Section I focuses on the various media forms (i.e. broadcast radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (the glossary can help readers with unfamiliar terms if later chapters are read first).

Table of Contents

Electronic Media Forms
Broadcast Radio
Broadcast Television
Cable Television
DBS and the Internet
Other Forms of Telecommunications: Corporate and Personal
Movies
International Media
Electronic Media Functions
Business Practices
Programs
Laws and Regulations
Ethics and Effects
Advertising
Audience Feedback
Production and Distribution
Epilogue
Careers in Telecommunications
Table of Contents provided by Publisher. All Rights Reserved.

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