Our Philosophy: How to Use This Book | p. xi |
Think Like an Editor | p. 1 |
An Editor's Credo: Design a mission statement that defines you | p. 3 |
Planning the Story | |
10 Steps to a Better Story: How to Work with Reporters on a Focused Plan before They Report: Plot an effective and reasonable approach to stories of all kinds | p. 7 |
Enterprise: How to Come Up with Good Story Ideas: Nurture this trait, and build your reputation as "The Idea Person" | p. 15 |
Spot News: How to Help Reporters React to Breaking News: Move quickly, and with confidence, when the news surprises you | p. 23 |
News Judgment: How to Decide What's Important: Assess things, and make wise choices | p. 29 |
Curiosity: How to Strengthen This Trait: Ask yourself What am I curious about? | p. 35 |
Analyzing the Story | |
See the Big Picture: How to Answer, "What's the Story?": Grasp the essence of the story through conversation | p. 39 |
10 Questions in 10 Minutes: Mow to Keep the Story Talk Going: Don't get stuck ... get inspired | p. 45 |
Structure: How to Ensure an Organized Story | |
Structure: Opening Paragraphs: Start fast-and start right | p. 49 |
Structure: Lead: Be efficient, quick and to the point | p. 53 |
Structure: Quotes: Let sources speak for themselves | p. 61 |
Structure: Nut Graph: Ask die key questions to unlock story meaning | p. 69 |
Structure: Cosmic Graph: Think big and expand story horizons | p. 75 |
Give Credit: Haw to Ensure Proper Attribution, Sourcing and Substantiation: Acknowledge others' contributions to your own work | p. 81 |
Show, Don't Tell How to Include Anecdotes, Examples and Details: Employ powerful techniques to energize storytelling | p. 87 |
Context: How to Provide Background and Relevance: Help readers understand what's important and why | p. 93 |
Closer Look: How to Tell Where the Story Works and Where h Needs Work: Get a quick sense of what you hope and what you need | p. 99 |
Assessing the Story | |
Skeptical Editing: Ask Key Questions Graph by Graph: Ensure a complete, honest and Insightful story | p. 103 |
Pace: Keep the Story Moving: Don't lose your story's momentum-or readers' interest | p. 109 |
Sensitivity: Sexual Orientation/Gender/Race/Religion/Disabilities/Age: Understand and celebrate differences | p. 113 |
Holding a Story: 10 Warning Signs That a Story Should Not Run: Know when to take extra time if the story needs mote work | p. 123 |
Saving a Story: 10 Things You Can Do to Make a Story Work: Know what to do when you want to - or need to-publish | p. 129 |
Work Like an Editor | p. 135 |
Editing the Story | |
Treat Editing Like a Mystery: How to Approach a Story: Follow a logical and sup-by step process | p. 137 |
Edit for AP Style: Remember the rules, and edit with discipline | p. 143 |
Edit for Grammar: Avoid everyday mistakes that hurt your image | p. 149 |
Edit for Spelling: Read every word, and pronounce every syllable | p. 159 |
Edit for Punctuation: Understand the functions, and use them correctly | p. 165 |
Edit for Accuracy: Check everything, and check again | p. 171 |
Edit for Fairness: Consider readers' many perspectives | p. 179 |
Edit for Balance: Realize what it is and how to assess it | p. 185 |
Edit for Libel: Learn the warning signs that could lead to legal trouble | p. 191 |
Tight Writing: How to Keep It Simple: Strive to uncomplicate the message | p. 199 |
Trim a Story: How to Identify 10 Places to Cut: Work delicately, and leave no trace | p. 207 |
Transitions: How to Change Subjects and Speakers: Lead readers through the story | p. 213 |
Clichés: How to Be Original: Use your own words, not retreads | p. 217 |
Verbs: How to Choose Strong Ones: Select words that make the story move | p. 223 |
24-Hour Local News Cycle: How to Handle It: It never stops-and neither will you | p. 227 |
Web Elements: 5 Cautions: Mine the Web, but proceed with care | p. 233 |
Ethics: How to work your way to the right decision | p. 237 |
Taste: How to decide what offends | p. 243 |
Presenting and Selling the Story | |
Headlines, Keywords and Metadata: Grab attention for your content, and help readers find it | p. 249 |
Points of Entry and Points of Involvement: Choose ways to get readers interested and engaged | p. 263 |
Graphics and Maps: Tell the who, what, when, where, and how with strong visuals | p. 269 |
Photos: Convey visual content and emotion | p. 275 |
Promos and Refers: Write with power and clarity, and be direct | p. 285 |
Act Like an Editor | |
Using Authority Responsibly | |
Corrections: Own Up to Mistakes: Earn your readers' trust and respect | p. 291 |
Credibility: Put Yourself above Reproach: Understand the pitfalls, and avoid them | p. 297 |
Plagiarism and Fabrication: What Editors Can Do: Be vigilant, and protect careers and reputations | p. 301 |
Deadline Pressure: How to Get Along in the Newsroom: Set an example by acting like a professional | p. 309 |
Keep Asking Questions: Stay sharp through self-reflection | p. 315 |
References | p. 319 |
Index | p. 323 |
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