Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Foreword | p. 7 |
Introduction | p. 11 |
Genesis/Methodology/Evolution | p. 15 |
Who the Book is Written For | p. 19 |
How to Use this Book/A Note on DIY | p. 21 |
Acknowledgments | p. 23 |
Getting Started | |
Your Film, Your Needs, Your Audience | p. 29 |
Your Resources: The New 50/50 | p. 37 |
Overview of Rights, Markets and Windows | p. 45 |
Creating Your Strategy | p. 53 |
Building Your Team | p. 61 |
Preparing for Distribution and Marketing Before You Finish Your Film | |
Rethinking Marketing | p. 75 |
Art vs. Commerce | p. 79 |
preparing Conventional Distribution and Marketing Materials During Prep, Production, and Post | p. 85 |
Your Website | p. 93 |
Increasing, Cultivating, And partnering With Your Audience | p. 107 |
Utilizing Social Networks | p. 115 |
An Introduction To Transmedia | p. 127 |
Live Events/Theatrical | |
Redefining The Theatrical Experience | p. 133 |
Film Festivals and Your Distribution Strategy | p. 137 |
Conventional Theatrical | p. 149 |
DIY Theatrical | p. 161 |
Creating A Live Event Experience | p. 171 |
Booking Non-, Semi-, And Alternative Theatrical-An Introduction To Grassroots/Community Screenings | p. 181 |
Budgeting Distribution And Marketing | p. 197 |
Marketing and Publicity | |
Conventional Publicity | p. 213 |
Creating publicity Materials And Events | p. 219 |
Pushing Content On The Web | p. 229 |
Direct Web Marketing Basics | p. 235 |
Transmedia, Part 2 | p. 243 |
Merchandise | |
Working With A DVD Distributor | p. 251 |
DVD DIY | p. 257 |
Educational Sales | p. 265 |
Merchandising | p. 275 |
Digital Rights | |
Redefining Digital Rights | p. 283 |
Television/Cable | p. 289 |
An Introduction To Digital Rights | p. 295 |
Selling Your Digital Rights | p. 305 |
Digital Rights Outlets | p. 315 |
DIY Digital Rights | p. 325 |
Foreign Sales | |
Conventional Foreign Sales | p. 331 |
Hybrid Foreign Sales | p. 337 |
Sanity and The Future | |
Keeping Sane | p. 343 |
The Future | p. 347 |
Appendix Advice From Filmmakers | p. 350 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.