Think Outside the Box Office

by Reiss, Jon

• ISBN13: 9780982576205
• ISBN10: 098257620X
• Format: Paperback
• Copyright: 2010-01-01
• Publisher: INGRAM

Summary

The independent film community is a buzz with the collapse of the traditional independent film distribution model. No longer can filmmakers expect their films to be acquired and released nationally. But just as the digital revolution created a democratization of the means of production, a new hybrid model of distribution has created a way for independent filmmakers to take control of the means of distribution. This hybrid approach is not just DIY or Web based it combines the best techniques from each distribution arena, old and new. Jon Reiss spoke with countless filmmakers, distributors, publicists, web programmers, festival programmers and marketing experts to create this ultimate guide to film distribution and marketing For The digital era. Unlike any other book on the subject, Think Outside the Box Office is the first to address the new distribution and marketing landscape facing filmmakers today. Throughout the book, Reiss redefines the process from a filmmaker's point of view empowering the reader to create unique strategies for their individual films. Filmmakers are hungry for information on how to distribute and market their films. No single resource exists that combines all of the knowledge and tools now available to them. Think Outside the Box Office fills that void. The book is a break through step-by-step nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film's release and offers specific techniques so filmmakers can take control of their distribution and marketing destiny. Instead of buying multiple out of date books and searching the web for hints and tips now all of this information is available in one place For The first time. Topics include: o Audience identification and targeting o Negotiating split rights agreements for your film. o A reclassification of film rights from a filmmaker's perspective. o Your distribution and marketing team. o Integrating marketing into your production and post o Social networking crowdsourcing and crowdfunding. o Budgeting for distribution and marketing. o Redefining the theatrical release. o Booking a conventional and unconventional theatrical release. o the new role of film festivals. o Conventional and web marketing. o How to sell DVDs with a distributor and on your own. o How to negotiate with digital distributors and aggregators. o How to DIY your digital rights. o Using transmedia for marketing and expanded creativity.

Author Biography

Jon Reiss is a critically acclaimed filmmaker who has produced and directed feature films, documentaries, shorts and music videos in a career that spans nearly 30 years. Named one of the ô10 Digital Directors to Watchö by Daily Variety, Reiss also teaches in the Film Directing Program at the California Institute for the Arts.

Table of Contents

Foreword	p. 7
Introduction	p. 11
Genesis/Methodology/Evolution	p. 15
Who the Book is Written For	p. 19
How to Use this Book/A Note on DIY	p. 21
Acknowledgments	p. 23
Getting Started
Your Film, Your Needs, Your Audience	p. 29
Your Resources: The New 50/50	p. 37
Overview of Rights, Markets and Windows	p. 45
Creating Your Strategy	p. 53
Building Your Team	p. 61
Preparing for Distribution and Marketing Before You Finish Your Film
Rethinking Marketing	p. 75
Art vs. Commerce	p. 79
preparing Conventional Distribution and Marketing Materials During Prep, Production, and Post	p. 85
Your Website	p. 93
Increasing, Cultivating, And partnering With Your Audience	p. 107
Utilizing Social Networks	p. 115
An Introduction To Transmedia	p. 127
Live Events/Theatrical
Redefining The Theatrical Experience	p. 133
Film Festivals and Your Distribution Strategy	p. 137
Conventional Theatrical	p. 149
DIY Theatrical	p. 161
Creating A Live Event Experience	p. 171
Booking Non-, Semi-, And Alternative Theatrical-An Introduction To Grassroots/Community Screenings	p. 181
Budgeting Distribution And Marketing	p. 197
Marketing and Publicity
Conventional Publicity	p. 213
Creating publicity Materials And Events	p. 219
Pushing Content On The Web	p. 229
Direct Web Marketing Basics	p. 235
Transmedia, Part 2	p. 243
Merchandise
Working With A DVD Distributor	p. 251
DVD DIY	p. 257
Educational Sales	p. 265
Merchandising	p. 275
Digital Rights
Redefining Digital Rights	p. 283
Television/Cable	p. 289
An Introduction To Digital Rights	p. 295
Selling Your Digital Rights	p. 305
Digital Rights Outlets	p. 315
DIY Digital Rights	p. 325
Foreign Sales
Conventional Foreign Sales	p. 331
Hybrid Foreign Sales	p. 337
Sanity and The Future
Keeping Sane	p. 343
The Future	p. 347
Appendix Advice From Filmmakers	p. 350
Table of Contents provided by Ingram. All Rights Reserved.