THINK Public Speaking

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/8/2012
  • Publisher: Pearson

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Debuting in its first edition, THINK Public Speaking usesthe popular magazine-style format of Pearson's THINK series and blends the how and why of effective public speaking into a highly visual, reader-friendly overview. THINK Public Speakingis a lively, accessible treatment of the core concepts of public speaking, filled with practical advice and examples and grounded in theory and research. THINK Public Speakingprovides students with all the essentials for speaking successfully in the classroom and beyond-and at less than half the cost of a traditional text.

Table of Contents



Chapter 1       Principles of Effective Speaking

The Benefits of Effective Speaking

Defining Public and Presentation Speaking

The Public Speaking Tradition

The Key Elements and Guiding Principles

The Dynamic Presentation Model

Effective and Ethical Speaking


Chapter 2       Speaking with Confidence

You Are Not Alone

Understanding Communication Apprehension

Misconceptions About Speaking Anxiety

Building Confidence

Reducing Speaking Anxiety

Practice Matters


Chapter 3       Listening and Critical Thinking

The Challenge of Listening

The Audience’s Listening Responsibilities

The Speaker’s Listening Responsibilities

The Shared Responsibilities of Speakers and Listeners

What Is Critical Thinking?

The Fallacies of Argument

Critical Thinking Strategies for Speakers




Chapter 4       Purpose and Topic

Differentiating Types of Speeches

Determining Your Purpose

Choosing an Appropriate Topic

Beginning Your Research Now


Chapter 5       Audience Analysis and Adaptation

Focusing on Your Audience

Knowing Your Audience

Gathering Audience Information

Adapting to Your Audience


Chapter 6       Speaker Credibility and Ethics

The Power of Speaker Credibility

The Components of Speaker Credibility

Developing Your Credibility

Good Speeches by Good Speakers

The Good Audience


Chapter 7       Speech Setting and Occasion


Media Support






Chapter 8       Research and Supporting Material

Supporting Your Content

Testing Your Supporting Material

Documenting Your Content


Chapter 9       Organization and Outlining

Understanding Why Organization Matters

Determining Your Key Points


Using the Speech Framer

Choosing Organizational Patterns

Connecting Your Key Points

Organizing Creatively


Chapter 10     Introductions and Conclusions

Introductions as Mini-Speeches

Ways to Begin

Starting Strong

Conclusions as Mini-Speeches

Ways to End

Ending Effectively




Chapter 11     Engaging Language

The Nature of Language

The CORE Speaking Styles

Stylistic Devices

Your Language and Your Audience


Chapter 12     Generating Audience Interest

Overcoming Audience Disinterest

The Power of Stories

The Value of Humor

The Benefits of Audience Participation

The Advantages of Immediacy


Chapter 13     Delivering Your Speech

The Role of Delivery

Forms of Delivery

Using Notes Effectively

Components of Vocal Delivery

Vocal Clarity and Correctness

Components of Physical Delivery

Mediated Presentations


Chapter 14     Presentation Aids

The Functions of Presentation Aids

Types of Presentation Aids

Choosing the Medium

Visual Design Principles

Delivering Your Presentation Aids




Chapter 15     Speaking to Inform  

What Is an Informative Speech?

Informative Communication Strategies

Insider Secrets of Informative Speakers

Informative Speaking in Action


Chapter 16     Speaking to Persuade

Persuading Others

Building Persuasive Arguments

The Elaboration Likelihood Model of Persuasion

Persuasive Organizational Patterns

Persuasive Speaking in Action


Chapter 17     Speaking on Special Occasions

Special Occasion Speeches

Introducing a Presenter



Sales Presentations

Humorous Speeches

Question-and-Answer Sessions

Impromptu Speaking

Special Occasion Speaking in Action


Appendix A    Speaking in Groups

Group Presentations

Public Group Presentations

Team Presentations

Private Group Presentations

Communicating in Groups


Appendix B    Sample Speeches

Abraham Lincoln, Gettysburg Address

George W. Bush, Speech at “Ground Zero”

Julie Borchard, The Sound of Muzak

Regina Smith, What’s Fair Is Fair

Nick Jonas, Diabetes Awareness

Hillary Rodham Clinton, Presidential Campaign Concession Speech

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