Think to Win: Unleashing the Power of Strategic Thinking

by Butler, Paul; Manfredi, John; Klein, Peter

• ISBN13: 9780071840958
• ISBN10: 0071840958
• Edition: 1st
• Format: Hardcover
• Copyright: 2015-06-24
• Publisher: McGraw-Hill Education

Summary

The proven plan for making strategic thinking part of any organization’s DNA to drive sustainable growth

In today’s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist.

Think to Win helps business leaders expand strategic thinking out of the purview of “the elite few” and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.

Table of Contents

ACKNOWLEDGMENTS v
INTRODUCTION: 1

CHAPTER 1: New Thinking for Winning 5
CHAPTER 2: Principles for Winning 15
CHAPTER 3: What It Takes to Win 39
CHAPTER 4: Key To Winning 67
CHAPTER 5: Vision: Seeing the Future of Winning 83
CHAPTER 6: Strategies: Making the Right Choices 101
CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting 117
CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning 139
CHAPTER 9: The Winning Never Ends: Anchoring Change 163

EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing 197
GLOSSARY 211
INDEX 215