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This Means This, This Means That



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Laurence King Pub
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This is the 2nd edition with a publication date of 3/7/2012.

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Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics, before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.

Author Biography

Sean Hall is Deputy Head of Department and Leader in Contextual. Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practicing artist, he has exhibited at the VA, the Royal Academy, and the Whitechapel Gallery.

Table of Contents

Introductionp. 5
Acknowledgmentsp. 20
Signs and Signingp. 21
Signifier and Signifiedp. 23
Signp. 25
Iconp. 27
Indexp. 29
Symbolp. 31
Senderp. 33
Intentionp. 35
Messagep. 37
Transmissionp. 39
Noisep. 41
Receiverp. 43
Destinationp. 45
Feedbackp. 47
Ways of Meaningp. 49
Similep. 51
Metaphorp. 53
Metonymp. 55
Synecdochep. 57
Ironyp. 59
Liesp. 61
Impossibilityp. 63
Depictionp. 65
Representationp. 67
Conceptual Structuresp. 69
Truth and Falsityp. 71
Sameness and Differencep. 73
Wholes and Partsp. 75
Subjectivity and Objectivityp. 77
Appearance and Realityp. 79
Continuity and Discontinuityp. 81
Sense and Referencep. 83
Meaningful and Meaninglessp. 85
Problem and Solutionp. 87
Visual Structuresp. 89
Viewer and Imagep. 91
Ideal and Realp. 93
Given and Newp. 95
Center and Marginp. 97
Foreground and Backgroundp. 99
Proximity and Presencep. 101
Before and Afterp. 103
Past, Present, and Futurep. 105
Fast and Slowp. 107
Textual Structuresp. 109
Readers and Textsp. 111
Words and Imagesp. 113
Functionsp. 115
Formsp. 117
Placingp. 119
Prominencep. 121
Voicesp. 123
Intertextuality and Intratextualityp. 125
Paratext and Para languagep. 127
Matters of Interpretationp. 129
Concepts and Conceptionsp. 131
Connotation and Denotationp. 133
Langue and Parolep. 135
Combinations and Substitutionsp. 137
Tokens and Typesp. 139
Rule-followingp. 141
Conventionsp. 143
Classificationsp. 145
Understanding and Misunderstandingp. 147
Framing Meaningp. 149
Semantic Unitsp. 151
Genresp. 153
Stylesp. 155
Stereotypesp. 157
Institutionsp. 159
Ideologiesp. 161
Discoursesp. 163
Mythsp. 165
Paradigmsp. 167
Stories and Storytellingp. 169
Fact and Fictionp. 171
Narrativesp. 173
Legendsp. 175
Characters and Personasp. 177
Viewpointsp. 179
Mysteriesp. 181
Tensionsp. 183
Turning pointsp. 185
Resolutionsp. 187
Conclusionp. 189
Bibliographyp. 190
Picture Creditsp. 192
Table of Contents provided by Ingram. All Rights Reserved.

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