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Table of Contents
Chapter 1: Welcome to Social Commerce 1
Chapter 2: Diving In 21
Chapter 3: Getting New Customers in the Social Media Age 41
Chapter 4: Subtle Selling 59
Chapter 5: Customers and Beyond – The Different Communities You Can Talk to 77
Chapter 6: Building a Community 95
Chapter 7: New Product Development and Customer Service 113
Chapter 8: Marketing Communications 129
Chapter 9: Show Me the Money – Measuring ROI 147