9780226922157

The Timeline of Presidential Elections: How Campaigns Do (And Do Not) Matter

by ;
  • ISBN13:

    9780226922157

  • ISBN10:

    0226922154

  • Format: Paperback
  • Copyright: 10/1/2012
  • Publisher: Univ of Chicago Pr
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Summary

Do voters cast their ballots based on candidates' policy positions and current government performance? Or does the race come down largely to who runs the most effective campaign? It's a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play.

Author Biography

Robert S. Erikson is professor of political science at Columbia University and the author or coauthor of several books, including The Macro Polity. Christopher Wlezien is professor of political science at Temple University and coauthor of Degrees of Democracy, among other books.

Table of Contents

Acknowledgmentsp. vii
Election Campaigns and Voter Preferencesp. 1
Uncovering Vote Intentions using Trial-Heat Pollsp. 17
Thinking about Campaign Dynamicsp. 41
Vote Intentions over the Campaign Timelinep. 59
From the Campaign to Election Dayp. 83
Sources of Change over the Campaign Timelinep. 109
Campaign Dynamics and the Individual Voterp. 139
The Evolution of Electoral Choice over the Campaign Timelinep. 165
Appendix Vote Intention Datap. 179
Notesp. 181
Referencesp. 195
Indexp. 203
Table of Contents provided by Ingram. All Rights Reserved.

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