9780316346627

Tipping Point : How Little Things Can Make a Big Difference

by
  • ISBN13:

    9780316346627

  • ISBN10:

    0316346624

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/7/2002
  • Publisher: Little, Brown and Company

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Summary

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author Biography

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

Table of Contents

Introduction 3(12)
The Three Rules of Epidemics
15(15)
The Law of the Few: Connectors, Mavens, and Salesmen
30(59)
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus
89(44)
The Power of Context(Part One): Bernie Goetz and the Rise and Fall of New York City Crime
133(36)
The Power of Context (Part Two): The Magic Number One Hundred and Fifty
169(24)
Case Study: Rumors, Sneakers, and the Power of Translation
193(23)
Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
216(37)
Conclusion: Focus, Test, and Believe
253(8)
Afterword: Tipping Point Lessons from the Real World 261(20)
Endnotes 281(12)
Acknowledgments 293(2)
Index 295

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