CART

(0) items

Tipping Point : How Little Things Can Make a Big Difference,9780316346627

Tipping Point : How Little Things Can Make a Big Difference

by
Edition:
1st
ISBN13:

9780316346627

ISBN10:
0316346624
Media:
Paperback
Pub. Date:
1/7/2002
Publisher(s):
Little, Brown and Company
List Price: $16.99

Rent Book

(Recommended)
 
Term
Due
Price
$4.99

Buy Used Book

In Stock Usually Ships in 24 Hours.
$11.04

Buy New Book

In Stock Usually Ships in 24 Hours
$12.68

eBook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $1.41

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 1/7/2002.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • The Tipping Point: How Little Things Can Make a Big Difference
    The Tipping Point: How Little Things Can Make a Big Difference




Summary

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author Biography

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

Table of Contents

Introduction 3(12)
The Three Rules of Epidemics
15(15)
The Law of the Few: Connectors, Mavens, and Salesmen
30(59)
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus
89(44)
The Power of Context(Part One): Bernie Goetz and the Rise and Fall of New York City Crime
133(36)
The Power of Context (Part Two): The Magic Number One Hundred and Fifty
169(24)
Case Study: Rumors, Sneakers, and the Power of Translation
193(23)
Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
216(37)
Conclusion: Focus, Test, and Believe
253(8)
Afterword: Tipping Point Lessons from the Real World 261(20)
Endnotes 281(12)
Acknowledgments 293(2)
Index 295


Please wait while the item is added to your cart...