The Tipping Point: How Little Things Can Make a Big Difference

by Gladwell, Malcolm

• ISBN13: 9780316679077
• ISBN10: 0316679070
• Format: Paperback
• Copyright: 2001-05-01
• Publisher: Hachette Book Group USA

Summary

Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.

Table of Contents

Introduction	p. 3
The Three Rules of Epidemics	p. 15
The Law of the Few: Connectors, Mavens, and Salesmen	p. 30
The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus	p. 89
The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime	p. 133
The Power of Context (Part Two): The Magic Number One Hundred and Fifty	p. 169
Case Study: Rumors, Sneakers, and the Power of Translation	p. 193
Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette	p. 216
Conclusion: Focus, Test, and Believe	p. 253
Afterword: Tipping Point Lessons from the Real World	p. 261
Endnotes	p. 281
Acknowledgments	p. 293
Index	p. 295
Table of Contents provided by Syndetics. All Rights Reserved.