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Total Global Strategy
by Yip, George S.; Hult, G. Tomas M.Edition:
3rd
ISBN13:
9780136089834
ISBN10:
0136089836
Format:
Paperback
Pub. Date:
9/15/2011
Publisher(s):
Prentice Hall
List Price: $88.40
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Related Products
Total Global Strategy II : Updated for the Internet and Service Era
Total Global Strategy: Managing for Worldwide Competitive Advantage/Business School Edition
Summary
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies. The third editionin addition to featuring new coauthor Tomas Hultpresents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
Table of Contents
Chapter 1: Understanding Global Strategy
Chapter 2: Diagnosing Industry Globalization Potential
Chapter 3: Building Global Market Participation
Chapter 4: Designing Global Products and Services
Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Chapter 7: Making Global Competitive Moves
Chapter 8: Building the Global Organization
Chapter 9: Regional Strategy
Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus
Chapter 11: Conducting a Global Strategy Analysis
Appendix: Worksheets for Evaluating Core Strategy
