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Total Global Strategy,9780136089834
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Total Global Strategy



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  • Total Global Strategy II : Updated for the Internet and Service Era
    Total Global Strategy II : Updated for the Internet and Service Era


A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies. The third editionin addition to featuring new coauthor Tomas Hultpresents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

Table of Contents

Chapter 1: Understanding Global Strategy

Chapter 2: Diagnosing Industry Globalization Potential

Chapter 3: Building Global Market Participation

Chapter 4: Designing Global Products and Services

Chapter 5: Locating Global Activities

Chapter 6: Creating Global Marketing

Chapter 7: Making Global Competitive Moves

Chapter 8: Building the Global Organization

Chapter 9: Regional Strategy

Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus

Chapter 11: Conducting a Global Strategy Analysis


Appendix: Worksheets for Evaluating Core Strategy


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