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Tourism : The Business of Trave;,9780132710329
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Tourism : The Business of Trave;

by
ISBN13:

9780132710329

ISBN10:
0132710323
Format:
Paperback
Pub. Date:
8/1/1998
Publisher(s):
Prentice Hall
List Price: $68.00
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Summary

Written for the introductory class in tourism, Cook's book is full of anecdotes, web-based material, cases and terminology for this freshman/sophomore course.

Table of Contents

PART ONE The Travelling Public and Tourism Promoters 1(74)
CHAPTER 1: INTRODUCTION TO TOURISM
2(24)
COULD A CAREER IN TOURISM BE IN YOUR FUTURE?
4(1)
INTRODUCTION
4(1)
SERVICES AND TOURISM
4(1)
WHAT IS TOURISM?
5(1)
A TOURISM MODEL
6(2)
THE HISTORY OF TRAVEL AND TOURISM
8(4)
The Empire Era
9(1)
The Middle Ages and the Renaissance Era
10(1)
The Grand Tour Era
10(1)
The Mobility Era
11(1)
The Modern Era
11(1)
BRINGING TOURISM INTO FOCUS
12(1)
GEOGRAPHY PROVIDES A WINDOW TO THE WORLD
13(2)
Physical Geography
13(1)
Human Geography
14(1)
Regional Geography
15(1)
Tourism in Action
15(1)
STUDYING TOURISM FROM BUSINESS PERSPECTIVES
16(4)
Marketing
16(1)
Management
17(1)
Finance
17(3)
TOURISM'S CHALLENGES AND OPPORTUNITIES
20(1)
WHERE DO YOU FIT IN?
21(1)
TOPICS COVERED IN EACH CHAPTER
22(1)
Summary
22(1)
You Decide
23(1)
Net Tour
23(1)
Discussion Questions
23(1)
Applying the Concepts
23(1)
Glossary
24(1)
References
24(2)
CHAPTER 2: TOURISTS: THE TRAVELING PUBLIC
26(22)
A RIDE ON THE WILD SIDE!
28(1)
INTRODUCTION
28(1)
FOUNDATIONS FOR UNDERSTANDING TOURIST MOTIVATIONS
29(3)
Maslow's Hierarchy of Needs
29(2)
The Leisure Ladder Model
31(1)
The Psychocentric-Allocentric Model
31(1)
SEGMENTING THE TOURISM MARKET
32(6)
Geographic Segmentation
34(1)
Demographic Segmentation
35(1)
Psychographic Segmentation
35(1)
Product-Related Segmentation
36(1)
Putting Segmentation Knowledge to Work
37(1)
SPECIALIZED TOURIST SEGMENTS
38(6)
Business and Professional Travelers
38(3)
Incentive Travelers
41(1)
Mature Travelers
41(1)
International Travelers
42(2)
Tourism in Action
44(1)
DELIVERING HIGH-QUALITY SERVICE
44(1)
Summary
45(1)
You Decide
45(1)
Net Tour
46(1)
Discussion Questions
46(1)
Applying the Concepts
46(1)
Glossary
46(1)
References
47(1)
CHAPTER 3: BRINGING TRAVELERS AND TOURISM SERVICE SUPPLIERS TOGETHER
48(27)
ONE STOP DOES IT ALL!
50(1)
INTRODUCTION
50(1)
TOURISM SERVICES
51(1)
SERVING TRAVELLER NEEDS
52(2)
WHY USE INTERMEDIARIES?
54(1)
ONE-LEVEL (DIRECT) DISTRIBUTION CHANNELS
54(1)
TWO-LEVEL DISTRIBUTION CHANNELS
55(4)
Travel Agencies
55(4)
Improving Service Delivery through Cooperative Systems
59(1)
THREE-LEVEL DISTRIBUTION CHANNELS
59(2)
Tour Operators
60(1)
Tourism in Action
61(2)
Consolidators and Travel Clubs
61(1)
Meeting Planners
62(1)
TOURISM INFORMATION SOURCES AND SERVICES
63(1)
Summary
64(1)
You Decide
65(1)
Net Tour
65(1)
Discussion Questions
65(1)
Applying the Concepts
65(1)
Glossary
66(1)
References
67(1)
READINGS
68(7)
THE BRAND BOOM
68(2)
EVEN TESTED TRAVELERS CAN BE "PROVINCIAL"
70(2)
CATERING TO FAMILIES
72(3)
PART TWO Tourism Service Suppliers 75(126)
CHAPTER 4: TRANSPORTATION
76(26)
THE GRADUATION GIFT
78(1)
INTRODUCTION
78(2)
SURFACE TRANSPORTATION
80(1)
Plying the Waves
80(1)
Riding the Rails
81(1)
AMTRAK AND VIA RAIL CANADA SERVICES
81(1)
INTERNATIONAL PASSENGER RAIL SERVICE
82(4)
CRUSING THE HIGHWAYS AND BYWAYS
86(3)
Automobiles
86(1)
Motorcoaches
87(2)
IMPORTANT TRANSPORTATION LINKS
89(1)
SOARING THROUGH THE SKIES
89(1)
Tourism in Action
90(5)
Operating in a Deregulated Environment
92(3)
Decoding the Language of the Airline World
95(1)
IMPROVING OPERATING EFFICIENCY AND EFFECTIVENESS
95(3)
Summary
98(1)
You Decide
98(1)
Net Tour
99(1)
Discussion Questions
99(1)
Applying the Concepts
99(1)
Glossary
100(1)
References
100(2)
CHAPTER 5: ACCOMMODATIONS
102(22)
EXPECT THE UNEXPECTED
104(1)
INTRODUCTION
104(1)
OH SO MANY CHOICES!
105(3)
No Two Are Exactly Alike
105(1)
Same Time, Same Place
106(1)
Your Attention, Please!
107(1)
Enjoying the Great Outdoors
107(1)
ROOMS, ROOMS, AND MORE
108(3)
Making Sense of Classifications and Rating Systems
109(2)
Lodging Lexicon
111(1)
ORGANIZING FOR SUCCESSFUL OPERATIONS
111(3)
Going It Alone
111(1)
Franchising
112(1)
Management Contracts
113(1)
Chain Operations
113(1)
Strength in Numbers
114(1)
IT ALL BEGINS WITH SALES
114(5)
Providing a Home away from Home
115(1)
Meeting Guest's Needs
116(1)
Achieving Profitable Operations
116(3)
Tourism in Action
119(1)
Summary
120(1)
You Decide
120(1)
Net Tour
120(1)
Discussion Questions
120(1)
Applying the Concepts
121(1)
Glossary
121(1)
References
121(3)
CHAPTER 6: FOOD AND BEVERAGE
124(20)
SOMETIMES IT'S MORE DIFFICULT THAN IT SEEMS
126(1)
INTRODUCTION
126(1)
MAJOR INFLUENCES ON THE DEVELOPMENT OF FOOD AND BEVERAGE SERVICES
127(1)
Travel and Discovery
127(1)
Science and Technology
128(1)
Tourism in Action
128(1)
BUILDING A CULINARY HERITAGE
128(8)
The Beginnings of Modern Food-Service Practies
129(2)
Planning to Meet Guest Expectations
131(1)
It All Comes Down to Rhythm, Timing, and Flow
132(1)
Adding Value to Food and Beverage Experiences
133(3)
BUILDING PROFITABLE OPERATIONS
136(2)
Balancing Payroll Costs with Productivity
136(1)
Food Quality and Food Costs Are the Results of Effective Purchasing
137(1)
AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE
138(1)
BEVERAGES
139(2)
Beverage Operations
139(1)
Keeping Spirits under Control
140(1)
Summary
141(1)
You Decide
141(1)
Net Tour
141(1)
Discussion Questions
142(1)
Applying the Concepts
142(1)
Glossary
142(1)
References
143(1)
CHAPTER 7: ATTRACTIONS AND ENTERTAINMENT
144(24)
SO MANY THINGS TO DO AND SO LITTLE TIME
146(1)
INTRODUCTION
146(2)
A WORLD OF OPPORTUNITIES
148(1)
FOUNDATIONS FOR UNDERSTANDING ATTRACTIONS AND ENTERTAINMENT
148(2)
HERITAGE ATTRACTIONS
150(6)
Museums and Historical Sites
150(1)
Zoos and Aquariums
151(2)
Parks and Preserves
153(2)
Fairs and Festivals
155(1)
COMMERCIAL ATTRACTIONS
156(3)
Amusement Parks
157(1)
Theme Parks
157(2)
GAMING
159(3)
Emerging Gaming Segments
160(1)
Place Your Bets
161(1)
SHOPPING
162(1)
Tourism in Action
163(1)
LIVE ENTERTAINMENT
163(2)
Sporting Activities
163(1)
The Performing Arts
164(1)
Summary
165(1)
You Decide
165(1)
Net Tour
166(1)
Discussion Questions
166(1)
Applying the Concepts
166(1)
Glossary
166(1)
References
167(1)
CHAPTER 8: DESTINATIONS
168(33)
DREAMS CAN COME TRUE
170(1)
INTRODUCTION
170(1)
FROM RESORTS TO URBAN DESTINATIONS
171(1)
CLASSIFYING DESTINATIONS
172(2)
FAR FROM THE MADDENING CROWDS
174(1)
SEASONAL DELIGHTS
174(1)
Tourism in Action
175(1)
SPOTLIGHT ON SPORTING ACTIVITIES
176(2)
Winter Ski Resorts
176(1)
Golf Resorts
177(1)
YEAR-ROUND PLAYGROUNDS
178(7)
Spas
178(1)
Cruise Ships
179(5)
Casino Resorts
184(1)
Integrated Resorts
184(1)
BRIGHT LIGHTS AND CITY SIGHTS
185(1)
BUILDING ON SUCCESS
186(1)
Summary
186(1)
You Decide
187(1)
Net Tour
187(1)
Discussion Questions
188(1)
Applying the Concepts
188(1)
Glossary
188(1)
References
189(1)
READINGS
190(11)
HUB-AND-SPOKE NETWORKS AND THE EVOLUTION OF THE AIRLINE INDUSTRY
190(2)
FOODSERVICE MANAGER 2000
192(7)
PILLOWTALK
199(2)
PART THREE The Service and Hospitality Environment 201(87)
CHAPTER 9: PUTTING QUALITY INTO HOSPITALITY
202(18)
ALL'S WELL THAT ENDS WELL?
204(1)
INTRODUCTION
204(1)
QUALITY
204(2)
Defining Quality
205(1)
Quality Differences
206(1)
SERVICE ENCOUNTERS
206(2)
Tourism in Action
208(1)
SERVICE QUALITY MODEL
208(2)
QUALITY AND CUSTOMER SATISFACTION
210(3)
The Value of Highly Satisfied Customers
211(1)
Methods to Ensure High-Quality Service
211(2)
SERVICE MISTAKES
213(2)
Mistakes Happen
214(1)
Be a Can-Do Problem Solver
214(1)
SERVICE GUARANTEES
215(1)
Summary
216(1)
You Decide
217(1)
Net Tour
217(1)
Discussion Questions
217(1)
Applying the Concepts
218(1)
Glossary
218(1)
References
218(2)
CHAPTER 10: ECONOMIC AND POLITICAL IMPACTS OF TOURISM
220(22)
CHAMBER DIRECTOR HEADACHE # 1456
222(1)
INTRODUCTION
222(1)
LOOKING TO TOURISM FOR ECONOMIC GROWTH AND VITALITY
223(2)
Comparative Advantage
224(1)
Tourism and Foreign Exchange Rates
224(1)
THE MULTIPLIER EFFECT
225(3)
Realizing Tourism's Export Potential
225(1)
What Goes Around Comes Around
226(2)
Tracking the Impact of Tourism Expenditures
228(1)
OTHER ECONOMIC IMPACTS
228(2)
Potential Problems in Tourism-Based Economics
229(1)
Tourism in the Economic Balance
230(1)
TOURISM AND POLITICS
230(2)
The Role of Government in Tourism
230(2)
Tourism Promotion Agencies
232(1)
PUBLIC/PRIVATE ORGANIZATIONS
232(1)
Tourism in Action
233(2)
Chambers of Commerce and Convention and Visitors Bureaus
233(1)
Convention Centers
233(2)
TOURISM PLANNING
235(2)
POLITICAL "TUGS OF WAR" OVER TOURISM
237(1)
Summary
238(1)
You Decide
239(1)
Net Tour
239(1)
Discussion Questions
239(1)
Applying the Concepts
240(1)
Glossary
240(1)
References
240(2)
CHAPTER 11: ENVIRONMENTAL AND SOCIAL/CULTURAL IMPACTS OF TOURISM
242(18)
REFLECTING ON THE FUTURE
244(1)
INTRODUCTION
244(1)
TOURISM AND THE ENVIRONMENT
244(3)
Defining Carrying Capacity
245(1)
Determining Carrying Capacities
245(2)
Tourism in Action
247(1)
ENVIRONMENTAL IMPACTS OF TOURISM
247(1)
SOCIAL AND CULTURAL IMPACTS OF TOURISM
248(3)
Host Community
249(1)
Social and Cultural Benefits of Tourism
249(1)
Using Culture to Attract Tourists
250(1)
UNINTENDED CONSEQUENCES OF TOURISM ON CULTURE
251(2)
MASS TOURISM VERSUS ECOTOURISM
253(4)
When Is Tourism Too Much of a Good Thing?
253(1)
Ecotourism
253(2)
Sustaining Tourism's Benefits
255(2)
Summary
257(1)
You Decide
257(1)
Net Tour
258(1)
Discussion Questions
258(1)
Applying the Concepts
258(1)
Glossary
258(1)
References
259(1)
CHAPTER 12: EXPLORING THE FUTURE OF TOURISM
260(28)
ON THE ROAD AGAIN
262(1)
INTRODUCTION
262(1)
THE SHAPE OF COMING TOURISM MARKETS
263(4)
Demographic Shifts
263(2)
Changes in Business and Professional Travel
265(1)
The Future of Ecotourism
266(1)
IDENTIFYING AND MEETING FUTURE TOURISTS' NEEDS
267(1)
MOVING INTO AN ERA OF COMPETITIVE COOPERATION
268(1)
ACCELERATING TECHNOLOGICAL ADVANCES
269(1)
Maximizing Operating Efficiencies
269(1)
Amplifying Guests' Experiences
270(1)
Tourism in Action
270(2)
The Green Frontier
271(1)
Transportation Transformations
271(1)
TRAVEL AGENTS' CHANGING ROLES
272(1)
SCANNING THE HORIZON FOR FUTURE TOURIST ACTIVITIES
273(1)
KEEPING THE HUMAN TOUCH?
273(2)
CONCLUSION
275(1)
You Decide
275(1)
Net Tour
276(1)
Discussion Questions
276(1)
Applying the Concepts
276(1)
Glossary
276(1)
References
277(1)
READINGS
278(10)
SATISFACTION GUARANTEED
278(2)
RESORTS GO UP... AND DOWN
280(2)
THE IMPACT OF INDIAN GAMING ON A TRIBAL ECONOMY AND ECONOMIC DEVELOPMENT STRATEGY: THE WHITE MOUNTAIN APACHE EXPERIENCE
282(6)
APPENDIX A: PROBLEM-SOLVING AND DECISION-MAKING 288(4)
APPENDIX B: MANNERS MATTER 292(5)
APPENDIX C: CHOOSING A CAREER AND FINDING A JOB 297(11)
INTEGRATIVE CASES 308(31)
BREWSTER TOURS 308(7)
THE COTTAGES RESORT AND CONFERENCE CENTER 315(7)
GATEWAY DURANGO, INC. 322(8)
LE PETIT GOURMET CATERING 330(5)
RESISTANCE TO CHANGE? 335(4)
INDEX 339


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