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Tourism : The Business of Travel,9780130415301
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Tourism : The Business of Travel

by ; ;
Edition:
2nd
ISBN13:

9780130415301

ISBN10:
0130415308
Format:
Paperback
Pub. Date:
1/1/2002
Publisher(s):
PRENTICE HALL
List Price: $85.80
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Summary

This book provides an accurate overview of today's tourism industry that is as interesting and multi-faceted as the field itself. Written in a conversational and fun to read style, it takes a balanced, business-oriented look at each component of the industry. Coverage includes the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations. For future travel agents and those interested in the tourism industry.

Table of Contents

PART ONE The Traveling Public and Tourism Promoters 1(94)
Introduction to Tourism
2(30)
Could a Career in Tourism be in Your Future?
4(1)
Introduction
4(1)
Services and Tourism
5(1)
What is Tourism?
5(1)
A Tourism Model
6(2)
The History of Travel and Tourism
8(6)
The Empire Era
10(1)
The Middle Ages and the Renaissance Era
11(1)
The Grand Tour Era
12(1)
The Mobility Era
12(1)
The Modern Era
13(1)
Bringing Tourism into Focus
14(1)
Geography Provides a Window to the World
15(3)
Physical Geography
16(1)
Human Geography
16(1)
Regional Geography
17(1)
Studying Tourism from Business Perspectives
18(6)
Marketing
19(1)
Management
19(1)
Finance
20(4)
Tourism's Challenges and Opportunities
24(1)
Where Do You Fit In?
24(1)
Topics Covered in Each Chapter
25(1)
Summary
26(1)
You Decide
26(1)
Net Tour
27(1)
Discussion Questions
27(1)
Applying the Concepts
27(1)
Glossary
28(1)
References
29(1)
Reading
``Even Tested Travelers Can Be ``Provincial''
30(2)
Tourists: The Traveling Public
32(30)
A Ride on The Wild Side!
34(1)
Introduction
35(1)
Foundations for Understanding Tourist Motivations
35(5)
Maslow's Hierarchy of Needs
35(2)
The Leisure Ladder Model
37(1)
The Psychocentric---Allocentric Model
38(2)
Segmenting the Tourism Market
40(7)
Geographic Segmentation
41(1)
Demographic Segmentation
42(1)
Psychographic Segmentation
43(1)
Product-Related Segmentation
44(1)
Putting Segmentation Knowledge to Work
45(2)
Specialized Tourist Segments
47(8)
Business and Professional Travelers
47(3)
Incentive Travelers
50(1)
Mature Travelers
51(1)
International Travelers
52(2)
Single Travelers
54(1)
Delivering High-Quality Service
55(1)
Summary
55(1)
You Decide
56(1)
Net Tour
56(1)
Discussion Questions
56(1)
Applying the Concepts
57(1)
Glossary
57(1)
References
58(1)
Reading
``Catering to Families''
59(3)
Bringing Travelers and Tourism Service Suppliers Together
62(33)
One Stop Does It All!
64(1)
Introduction
64(1)
Tourism Services
65(1)
Serving Traveler Needs
66(2)
Why Use Intermediaries?
68(1)
One-Level (Direct) Distribution Channels
68(1)
Two-Level Distribution Channels
69(5)
Travel Agencies
69(4)
Improving Service Delivery through Cooperative Systems
73(1)
Three-Level Distribution Channels
74(6)
Tours
75(1)
Tour Operators
76(2)
Consolidators and Travel Clubs
78(1)
Meeting Planners
78(2)
Distribution Channels of the New Millennium
80(2)
Tourism Information Sources and Services
82(1)
Selling Adds a Personal Touch
83(1)
Summary
84(1)
You Decide
85(1)
Net Tour
85(1)
Discussion Questions
86(1)
Applying the Concepts
86(1)
Glossary
86(2)
References
88(1)
Readings
``When Meeting Planners Go the Extra Mile''
89(4)
``21st Century Travel: Looking Ahead, Agents Expect to Be Viable in the New Century''
93(2)
PART TWO Tourism Service Suppliers 95(156)
Transportation
96(34)
The Graduation Gift
98(1)
Introduction
98(3)
Surface Transportation
101(1)
Playing the Waves
101(1)
Riding the Rails
102(1)
Amtrak and VIA Rail Canada Services
102(2)
International Passenger Rail Service
104(1)
Cruising the Highways and Byways
105(6)
Automobiles
105(5)
Motor Coaches
110(1)
Important Transportation Links
111(1)
Soaring Through the Skies
112(7)
Operating in a Deregulated Environment
114(4)
Decoding the Language of the Airline World
118(1)
Improving Operating Efficiency and Effectiveness
119(2)
Summary
121(1)
You Decide
122(1)
Net Tour
123(1)
Discussion Questions
123(1)
Applying the Concepts
123(1)
Glossary
124(1)
References
125(1)
Reading
``Hub-and-Spoke Networks and the Evolution of the Airline Industry''
126(4)
Accommodations
130(32)
Expect the Unexpected
132(1)
Introduction
132(1)
Oh So Many Choices!
133(4)
No Two are Exactly Alike
134(1)
Same Time, Same Place?
134(2)
Your Attention, Please!
136(1)
Enjoying the Great Outdoors
136(1)
Rooms, Rooms, and More
137(4)
Making Sense of Classifications and Rating Systems
138(3)
Lodging Lexicon
141(1)
Organizing for Successful Operations
141(5)
Going It Alone
142(1)
Franchising
143(1)
Management Contracts
143(1)
Chain Operations
144(1)
Strength in Numbers
144(2)
It All Begins with Sales
146(6)
Providing a Home away from Home
146(3)
Meeting Guests' Needs
149(1)
Achieving Profitable Operations
149(3)
Using Technology to Tie it all Together
152(1)
Summary
152(1)
You Decide
153(1)
Net Tour
154(1)
Discussion Questions
154(1)
Applying the Concepts
154(1)
Glossary
154(1)
References
155(2)
Readings
``The Brand Boom''
157(2)
``Pillow Talk''
159(3)
Food and Beverage
162(32)
Sometimes It's More Difficult than it Seems
164(1)
Introduction
164(1)
Major Influences on the Development of Food and Beverage Services
165(2)
Travel and Discovery
165(1)
Science and Technology
166(1)
Building a Culinary Heritage
167(9)
The Beginnings of Modern Food-Service Practices
167(3)
Planning to Meet Guest Expectations
170(1)
It All Comes Down to Rhythm, Timing, and Flow
171(2)
Adding Value to Food and Beverage Experiences
173(2)
From Ten to Ten Thousand
175(1)
Building Profitable Operations
176(3)
Balancing Payroll Costs with Productivity
178(1)
Food Quality and Food Costs Are the Results of Effective Purchasing
178(1)
Using Technology to Improve Service Delivery
179(1)
An Ounce of Prevention is Worth A Pound of Cure
179(2)
Beverages
181(2)
Beverage Operations
181(1)
Keeping Spirits Under Control
182(1)
Summary
183(1)
You Decide
183(1)
Net Tour
184(1)
Discussion Questions
184(1)
Applying the Concepts
184(1)
Glossary
184(1)
References
185(1)
Reading
``Food Service Manager 2000''
186(8)
Attractions and Entertainment
194(28)
So Many Things to Do and So Little Time
196(1)
Introduction
196(2)
A World of Opportunities
198(1)
Foundations for Understanding Attractions and Entertainment
198(2)
Heritage Attractions
200(8)
Museums and Historical Sites
201(1)
Zoos and Aquariums
202(2)
Parks and Preserves
204(2)
Fairs and Festivals
206(2)
Commercial Attractions
208(3)
Amusement Parks
208(1)
Theme Parks
209(2)
Gaming
211(3)
Emerging Gaming Segments
212(1)
Place Your Bets
213(1)
Shopping
214(1)
Live Entertainment
215(2)
Sporting Activities
216(1)
The Performing Arts
216(1)
Summary
217(1)
You Decide
218(1)
Net Tour
218(1)
Discussion Questions
218(1)
Applying the Concepts
219(1)
Glossary
219(1)
References
220(1)
Reading
``Is Legalized Gambling a $600 Billion Industry or a $50 Billion Industry?''
221(1)
Destinations
222(29)
Dreams Can Come True
224(1)
Introduction
224(1)
From Resorts to Urban Destinations
225(1)
Classifying Destinations
226(3)
Far from the Maddening Crowd
229(1)
Links to the Past
230(1)
Seasonal Delights
230(2)
Spotlight on Sporting Activities
232(2)
Snow Holiday Resorts
232(1)
Golf Resorts
233(1)
Year-Round Playgrounds
234(10)
Spas
235(1)
Cruise Ships
235(7)
Casino Resorts
242(1)
Integrated Resorts
243(1)
Bright Lights and City Sights
244(1)
Building on Success
244(1)
Summary
245(1)
You Decide
245(1)
Net Tour
246(1)
Discussion Questions
246(1)
Applying the Concepts
246(1)
Glossary
247(1)
References
247(2)
Reading
``The Four-Season Challenge''
249(2)
PART THREE The Service and Hospitality Environment 251(111)
Putting Quality into Hospitality
252(24)
All's Well That Ends Well?
254(1)
Introduction
254(1)
Quality
255(2)
Defining Quality
255(1)
Quality Differences
256(1)
Service Encounters
257(1)
Service Quality Model
258(3)
Quality and Customer Satisfaction
261(1)
Human Resources: The Key to High-Quality Service
262(3)
Understanding and Meeting Guest Needs
263(1)
Building Service Teams
264(1)
Service Mistakes
265(2)
Mistakes Happen
266(1)
Be a Can-Do Problem-Solver
266(1)
Service Guarantees
267(2)
Summary
269(1)
You Decide
269(1)
Net Tour
270(1)
Discussion Questions
270(1)
Applying the Concepts
270(1)
Glossary
270(1)
References
271(1)
Readings
``Flying Higher: Northwest Asks Customers How They can Improve''
272(2)
``Great Place to Stay (Employed)''
274(2)
Economic and Political Impacts of Tourism
276(30)
Chamber Director Headache #1456
278(1)
Introduction
278(1)
Looking to Tourism for Economic Growth and Vitality
279(3)
Comparative Advantage
280(1)
Tourism and Foreign Exchange Rates
281(1)
The Multiplier Effect
282(3)
Realizing Tourism's Export Potential
282(1)
What Goes Around Comes Around
283(1)
Tracking the Impact of Tourism Expenditures
284(1)
Other Economic Impacts
285(2)
Potential Problems in Tourism-Based Economies
286(1)
Tourism in the Economic Balance
287(1)
Tourism and Politics
287(3)
The Role of Government in Tourism
288(1)
Tourism Promotion Agencies
289(1)
Public/Private Organizations
290(4)
Chambers of Commerce and Convention and Visitors Bureaus
291(1)
Convention Centers
291(3)
Tourism Planning
294(1)
Political ``Tugs of War'' Over Tourism
295(2)
Summary
297(1)
You Decide
298(1)
Net Tour
298(1)
Discussion Questions
299(1)
Applying the Concepts
299(1)
Glossary
299(1)
References
300(1)
Reading
``The Impact of Indian Gaming on a Tribal Economy and Economic Development Strategy: The White Mountain Apache Experience''
301(5)
Environmental and Social/Cultural Impacts of Tourism
306(26)
Reflecting on the Future
308(1)
Introduction
308(1)
Tourism and the Environment
308(4)
Defining Carrying Capacity
309(1)
Determining Carrying Capacities
310(2)
Environmental Impacts of Tourism
312(1)
Social and Cultural Impacts of Tourism
313(4)
Host Community
314(1)
Social and Cultural Benefits of Tourism
314(2)
Using Culture to Attract Tourists
316(1)
Unintended Consequences of Tourism on Culture
317(2)
Mass Tourism Versus Ecotourism
319(4)
When Is Tourism Too Much of a Good Thing?
319(1)
Ecotourism
320(1)
Sustaining Tourism's Benefits
321(2)
Summary
323(1)
You Decide
324(1)
Net Tour
325(1)
Discussion Questions
325(1)
Applying the Concepts
326(1)
Glossary
326(1)
References
326(2)
Readings
``Preserving the Landscape of Cinque Terre''
328(2)
``Resorts Go Up...and Down''
330(2)
Exploring the Future of Tourism
332(30)
On the Road Again
334(1)
Introduction
334(1)
The Shape of Coming Tourism Markets
335(6)
Demographic Shifts
335(3)
Disabled Travelers
338(1)
Changes in Business, Professional, and Conference Travel
339(1)
The Future of Ecotourism
340(1)
Identifying and Meeting Future Tourists' Needs
341(1)
Moving into an Era of Competitive Cooperation
342(2)
Accelerating Technological Advances
344(4)
Maximizing Operating Efficiencies
344(1)
Amplifying Guests' Experiences
345(1)
The Green Frontier
345(1)
Transportation Transformations
346(2)
Internet---Travel Tool of the 21st Century
348(1)
Travel Agents' Changing Roles
348(2)
Scanning the Horizon for Future Tourist Activities
350(2)
Adventure Tourism
350(1)
Extreme Tourism
351(1)
Keeping the Human Touch?
352(1)
Conclusion
353(1)
You Decide
354(1)
Net Tour
354(1)
Discussion Questions
354(1)
Applying the Concepts
355(1)
Glossary
355(1)
References
356(2)
Reading
``FAA Predicts Lower Fares, More Service in Coming Twelve Years'' But More Congestion, Delays Are Expected
358(4)
APPENDIX A Problem-Solving and Decision-Making 362(4)
APPENDIX B Manners Matter 366(6)
APPENDIX C Choosing a Career and Finding a Job 372(9)
Integrative Cases 381(58)
Brewster Tours
382(9)
Carnival Corporation (1998)
391(18)
The Cottages Resort and Conference Center
409(8)
Fasten Your Seat Belts---Turbulence Ahead for Travel Agencies
417(9)
Gateway Durango, Inc.
426(9)
Resistance to Change?
435(4)
Index 439


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