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Tourism : The Business of Travel,9780131189805
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Tourism : The Business of Travel

by ; ;
Edition:
4th
ISBN13:

9780131189805

ISBN10:
0131189808
Format:
Paperback
Pub. Date:
1/1/2010
Publisher(s):
Prentice Hall

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Table of Contents

The Traveling Public and Tourism Promotersp. 1
Introduction to tourismp. 2
Could a career in tourism be in your future?p. 4
Introductionp. 4
Services and Tourismp. 5
What is Tourism?p. 5
A Tourism Modelp. 6
The History of Travel and Tourismp. 8
Bringing Tourism into Focusp. 14
Geography Provides a Window to the Worldp. 15
Studying Tourism from Business Perspectivesp. 18
Tourism's Challenges and Opportunitiesp. 24
Where Do You Fit In?p. 24
Topics Covered in Each Chapterp. 25
Tourists: the traveling publicp. 32
A Ride on the Wild Side!p. 34
Introductionp. 35
Foundations for Understanding Tourist Motivationsp. 35
Segmenting the Tourism Marketp. 40
Specialized Tourist Segmentsp. 47
Delivering High-Quality Servicep. 55
Bringing Travelers and Tourism Service Suppliers Togetherp. 62
One Stop Does It All!p. 64
Introductionp. 64
Tourism Servicesp. 65
Serving Traveler Needsp. 66
Why Use Intermediaries?p. 68
One-Level (Direct) Distribution Channelsp. 68
Two-Level Distribution Channelsp. 69
Three-Level Distribution Channelsp. 74
Distribution Channels of the New Millenniump. 80
Tourism Information Sources and Servicesp. 82
Selling Adds a Personal Touchp. 83
Tourism Service Suppliersp. 95
Transportationp. 96
The Graduation Giftp. 98
Introductionp. 98
Surface Transportationp. 101
Amtrak and VIA Rail Canada Servicesp. 102
International Passenger Rail Servicep. 104
Cruising the Highways and Bywaysp. 105
Important Transportation Linksp. 111
Soaring through the Skiesp. 112
Improving Operating Efficiency and Effectivenessp. 119
Accommodationsp. 130
Expect the Unexpectedp. 132
Introductionp. 132
Oh So Many Choices!p. 133
Rooms, Rooms, and Morep. 137
Organizing for Successful Operationsp. 141
It All Begins with Salesp. 146
Using Technology to Tie it all Togetherp. 152
Food and Beveragep. 162
Sometimes It's More Difficult Than It Seemsp. 164
Introductionp. 164
Major Influences on the Development of Food and Beverage Servicesp. 165
Building a Culinary Heritagep. 167
Building Profitable Operationsp. 176
An Ounce of Prevention Is Worth a Pound of Curep. 179
Beveragesp. 181
Attractions and Entertainmentp. 194
So Many Things to Do and So Little Timep. 196
Introductionp. 196
A World of Opportunitiesp. 198
Foundations for Understanding Attractions and Entertainmentp. 198
Heritage Attractionsp. 200
Commercial Attractionsp. 208
Gamingp. 211
Shoppingp. 214
Live Entertainmentp. 215
Destinationsp. 222
Dreams Can Come Truep. 224
Introductionp. 224
From Resorts to Urban Destinationsp. 225
Classifying Destinationsp. 226
Far from the Maddening Crowdp. 229
Links to the Pastp. 230
Seasonal Delightsp. 230
Spotlight on Sporting Activitiesp. 232
Year-Round Playgroundsp. 234
Bright Lights and City Sightsp. 244
Building on Successp. 244
The Service and Hospitality Environmentp. 251
Putting Quality into Hospitalityp. 252
All's Well That Ends Well?p. 254
Introductionp. 254
Qualityp. 255
Service Encountersp. 257
Service Quality Modelp. 258
Quality and Customer Satisfactionp. 261
Human Resources: The Key to High-Quality Servicep. 262
Service Mistakesp. 265
Service Guaranteesp. 267
Economic and Political Impacts of Tourismp. 276
Chamber Director Headache #1456p. 278
Introductionp. 278
Looking to Tourism for Economic Growth and Vitalityp. 279
The Multiplier Effectp. 282
Other Economic Impactsp. 285
Tourism and Politicsp. 287
Public/Private Organizationsp. 290
Tourism Planningp. 294
Political "Tugs of War" over Tourismp. 295
Environmental and Social/Cultural Impacts of Tourismp. 306
Reflecting on the Futurep. 308
Introductionp. 308
Tourism and the Environmentp. 308
Environmental Impacts of Tourismp. 312
Social and Cultural Impacts of Tourismp. 313
Unintended Consequences of Tourism on Culturep. 317
Mass Tourism versus Ecotourismp. 319
Exploring the Future of Tourismp. 332
On the Road Againp. 334
Introductionp. 334
The Shape of Coming Tourism Marketsp. 335
Identifying and Meeting Future Tourists' Needsp. 341
Moving into an Era of Competitive Cooperationp. 342
Accelerating Technological Advancesp. 344
Travel Agents' Changing Rolesp. 348
Scanning the Horizon for Future Tourist Activitiesp. 350
Keeping the Human Touch?p. 352
Problem-Solving and Decision-Makingp. 362
Manners Matterp. 366
Choosing a Career and Finding a Jobp. 372
Integrative Casesp. 381
Brewster Toursp. 382
Carnival Corporation (1998)p. 391
The Cottages Resort and Conference Centerp. 409
Fasten Your Seat Belts--Turbulence Ahead for Travel Agenciesp. 417
Gateway Durango, Inc.p. 426
Resistance to Change?p. 435
Indexp. 439
Table of Contents provided by Syndetics. All Rights Reserved.


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