JIM D. KIRKPATRICK, PHD (St. Louis, MO) is SMR-USA’s Vice President of Global Training and Consulting, providing consulting to Fortune 500 companies around the world. WENDY KAYSER KIRKPATRICK (St. Louis, MO) is Director of Kirkpatrick Partners, LLC.
Foreword | p. vii |
Preface and Acknowledgments | p. xi |
The Case Against Us | p. 1 |
Taking the Case | p. 19 |
The Foundation of Our Defense | p. 31 |
Step 1. Pledge to Work Together | p. 51 |
Step 2. Address Important Jury Issues | p. 69 |
Step 3. Refine Expectations to Define Outcomes | p. 89 |
Step 4. Target Critical Behaviors and Required Drivers | p. 101 |
Step 5. Identify Necessities for Success | p. 123 |
Step 6. Execute the Initiative | p. 147 |
Step 7. ROESM, or Return on Expectations SM | p. 163 |
Examples from Our Stars | p. 97 |
Call to Action | p. 221 |
Index | p. 227 |
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