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Transactions and Strategies Economics for Management  (with InfoApps),9780324314137
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Transactions and Strategies Economics for Management (with InfoApps)

by
Edition:
1st
ISBN13:

9780324314137

ISBN10:
0324314132
Format:
Hardcover
Pub. Date:
2/3/2010
Publisher(s):
Cengage Learning
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Summary

Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares readers to become more informed business decision makers. Organized around the idea that transactions are the fundamental unit of economics, and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary book uses vivid examples from around the world to illustrate relevant theory. Through these examples, readers will learn the core economic theory of markets when transactions are standardized as well as up-to-date information on contracts, organizational design, and risk and asymmetric information.

Table of Contents

Creating Economic Value
Reasoning with Economics: Models and Information
Transactions and Institutions: the Building Blocks
Markets
Markets
Cost and Production
Extreme Markets I: Perfect Competition
Extreme Markets II: Monopoly
Between the extremes: Interaction and Strategy
Competition and Strategy
Contracts
Beyond Markets
Property and Contracts
The Economics of Contracts
Risk and Information in Contracts
Organizations
Organizations in Concept and Practice
Organizational Design
Applications: Vertical Integration and Employment
Vertical Relationships
Employment Relationships
Time, Risk and Options
Conflict, Negotiation and Group Choice
Table of Contents provided by Publisher. All Rights Reserved.


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