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TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Table of Contents
|The Strategic Imperatives|
|Expanding Abroad: Motivations, Means, and Mentalities Cases|
|Cameron Auto Parts (A) - Revised|
|Jollibee Foods Corporation (A): International Expansion|
|Acer, Inc: Taiwan's Rampaging Dragon Readings|
|The Tortuous Evolution of the Multinational Corporation|
|Distance Still Matters: The Hard Reality of Global Expansion|
|Going Global: Lessons from Late Movers|
|Understanding the International Context: Responding to Conflicting Environmental Forces Cases|
|Hitting the Wall: Nike and International Labor Practices|
|Global Wine Wars: New World Challenges Old (A)|
|HSBC Holdings Readings|
|Culture and Organization|
|Clusters and the New Economics of Competition|
|Beyond Offshoring: Assess Your Company's Global Potential|
|Developing Transnational Strategies: Building Layers of Competitive Advantage Cases|
|The Global Branding of Stella Artois|
|The Globalization of CEMEX|
|General Electric Medical Systems, 2002 Readings|
|The Forgotten Strategy|
|Global Strategy...in a World of Nations?|
|Competition in Global Industries: A Conceptual Framework|
|The Organizational Challenge|
|Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility Cases|
|Philips versus Matsushita: A New Century, a New Round|
|Rudi Gassner and the Executive Committee of BMG International (B)|
|Bombardier Transportation and the Adtranz Acquisition|
|World Vision International's AIDS Initiative: Challenging a Global Partnership Readings|
|Making Global Strategies Work|
|Building Ambidexterity into an Organization|
|Matrix Management: Not a Structure, a Frame of Mind|
|Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management Cases|
|Time Warner Inc. and the ORC Patents|
|P&G Japan: The SK-II Globalization Project|
|McKinsey & Company: Managing Knowledge and Learning|
|The Transformation of BP Readings|
|Unleash Innovation in Foreign Subsidiaries|
|Connect and Develop: Inside Proctor & Gamble's New Model for Innovation|
|Building Effective R&D Capabilities Abroad|
|Engaging in Cross Border Collaboration: Managing across Corporate Boundaries Cases|
|Nora-Sakari: A Proposed JV in Malaysia (Revised)|
|Renault/Nissan: The Making of a Global Alliance|
|Eli Lilly in India: Rethinking the Joint Venture Strategy Readings|
|The Design and Management of International Joint Ventures|
|Collaborate Your Competitors - and Win|
|The Managerial Implications|
|Implementing the Strategy: Building Multidimensional Capabilities Cases|
|Larson in Nigeria (Revised)|
|BRL Hardy: Globalizing an Australian Wine Company|
|Silvio Napoli at Schindler India|
|Taming the Dragon: Cummins in China (Condensed) Readings|
|Local Memoirs of a Global Manager|
|Tap Your Subsidiaries for Global Reach|
|The Future of the Transnational: An Evolving Global Role Cases|
|IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)|
|Genzyme's Gaucher Initiative: Global Risk and Responsibility Readings|
|The Myth of the Generic Manager: New Personal Competencies for New Mana|
|Table of Contents provided by Publisher. All Rights Reserved.|