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Transnational Management : Text, Cases and Readings in Cross-Border Management

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This is the 5th edition with a publication date of 11/20/2006.
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TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Table of Contents

The Strategic Imperatives
Expanding Abroad: Motivations, Means, and Mentalities Cases
Cameron Auto Parts (A) - Revised
Jollibee Foods Corporation (A): International Expansion
Acer, Inc: Taiwan's Rampaging Dragon Readings
The Tortuous Evolution of the Multinational Corporation
Distance Still Matters: The Hard Reality of Global Expansion
Going Global: Lessons from Late Movers
Understanding the International Context: Responding to Conflicting Environmental Forces Cases
Hitting the Wall: Nike and International Labor Practices
Global Wine Wars: New World Challenges Old (A)
HSBC Holdings Readings
Culture and Organization
Clusters and the New Economics of Competition
Beyond Offshoring: Assess Your Company's Global Potential
Developing Transnational Strategies: Building Layers of Competitive Advantage Cases
TCL Multimedia
The Global Branding of Stella Artois
The Globalization of CEMEX
General Electric Medical Systems, 2002 Readings
The Forgotten Strategy
Global a World of Nations?
Competition in Global Industries: A Conceptual Framework
The Organizational Challenge
Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility Cases
Philips versus Matsushita: A New Century, a New Round
Rudi Gassner and the Executive Committee of BMG International (B)
Bombardier Transportation and the Adtranz Acquisition
World Vision International's AIDS Initiative: Challenging a Global Partnership Readings
Making Global Strategies Work
Building Ambidexterity into an Organization
Matrix Management: Not a Structure, a Frame of Mind
Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management Cases
Time Warner Inc. and the ORC Patents
P&G Japan: The SK-II Globalization Project
McKinsey & Company: Managing Knowledge and Learning
The Transformation of BP Readings
Unleash Innovation in Foreign Subsidiaries
Connect and Develop: Inside Proctor & Gamble's New Model for Innovation
Building Effective R&D Capabilities Abroad
Engaging in Cross Border Collaboration: Managing across Corporate Boundaries Cases
Nora-Sakari: A Proposed JV in Malaysia (Revised)
Renault/Nissan: The Making of a Global Alliance
Eli Lilly in India: Rethinking the Joint Venture Strategy Readings
The Design and Management of International Joint Ventures
Collaborate Your Competitors - and Win
The Managerial Implications
Implementing the Strategy: Building Multidimensional Capabilities Cases
Larson in Nigeria (Revised)
BRL Hardy: Globalizing an Australian Wine Company
Silvio Napoli at Schindler India
Taming the Dragon: Cummins in China (Condensed) Readings
Local Memoirs of a Global Manager
Tap Your Subsidiaries for Global Reach
The Future of the Transnational: An Evolving Global Role Cases
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)
Genzyme's Gaucher Initiative: Global Risk and Responsibility Readings
The Myth of the Generic Manager: New Personal Competencies for New Mana
Table of Contents provided by Publisher. All Rights Reserved.

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