9780761997665

Transnational Television, Cultural Identity and Change : When STAR Came to India

by
  • ISBN13:

    9780761997665

  • ISBN10:

    0761997660

  • Format: Hardcover
  • Copyright: 2003-12-06
  • Publisher: Sage Publications Pvt. Ltd
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Summary

When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surrounding cultural change in India in the 1990s. This book is not just a history of the development of TV in India, nor solely an exploration of its impact. It measures cultural change by looking at changing perceptions of Indianness, or the understanding of what it means to call oneself an Indian, and the role of transnational TV in the process of defining, creating and maintaining that identity.

Author Biography

Melissa Butcher is a Research Fellow at the Research Institute for Asia and the Pacific, University of Sydney.

Table of Contents

List of Abbreviations
8(9)
Preface 9(4)
Introduction
13(36)
The Research Question
16(2)
Constructing Cultural Space
18(10)
Cultural Strategies of Identity
28(7)
The Study
35(14)
Redefining Indian Television
49(38)
The Post-Independence Era
49(9)
The Impact of the Image
58(4)
The Post-liberalisation Era
62(15)
Redefining the Image of India
77(10)
Cultural Strategies of Identity
87(24)
The Modern Individual
87(6)
Cultural Strategies of Identity
93(4)
Redefining Tradition
97(14)
Cultural Change in India
111(36)
Redefining Indianness
111(11)
The Continuity and Disjunction of Indian Identity
122(17)
Contesting Indian Identity in a Global World
139(8)
Mediating Identity: Transnational Television and Cultural Change
147(34)
Transnational Media Corporation Practice in a Global Era
148(4)
Active Audiences and the Construction of Meaning
152(4)
The Construction of the Local
156(7)
The Impact of Television on Cultural Change in India
163(18)
Shifting Cultural Space and the Formation of New Identities
181(28)
The Delineation of Space
181(3)
Boundaries and Limit Images
184(5)
The Compression of Space
189(6)
The Generation of Multiple Identities
195(6)
Orientation at the Point of Comfort
201(8)
Cleaving India: New Oppositions and Familiarities
209(30)
Space Binding: The Construction of an Immoral West
209(5)
Space Dislocation: The Creation of New Familiarities
214(13)
The `Chutneyfication of Identity'
227(12)
India According to Miss World
239(26)
Identity and the Body
240(5)
Miss World 1996
245(5)
A Transgressive Ms
250(15)
The Dimensions of Cultural Change
265(28)
Describing Cultural Change
266(4)
The Changing Experience of Space
270(3)
The Impact of Transnational Television
273(3)
Controlling the Direction of Change
276(8)
Contesting the Global/the Local
284(2)
Between Release and Restraint: The Formation of New Subjectivity in India
286(7)
Appendix I: Summary of Focus Groups 293(5)
Appendix II: First and Second Generation Interviewees 298(6)
Bibliography 304(11)
Index 315(8)
About the Author 323

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