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Michael E. Gordon, PhD, has founded five companies and teaches entrepreneurship at universities around the world, including the Harvard University Extension School, the International School of Management in Paris, and Babson College, where he is an Adjunct Professor. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.
Table of Contents
|Introduction Buckle Up For Your Fantastic Voyage||p. xiii|
|Trump On Entrepreneurship||p. 1|
|Unleash Your Entrepreneurial Power||p. 3|
|Feel The Fear - Do It Anyway||p. 15|
|Start Right - Build On The Customer Model||p. 27|
|Find Ideas In A Turbulent World||p. 35|
|Select One (And Only One)Opportunities||p. 47|
|Exploit Opportunities During Challenging Economic Times||p. 61|
|Build Your Fortune As A Techo-Preneur||p. 73|
|Plan For The War With Your Competitive||p. 89|
|Design Your Money Machine||p. 101|
|Virtualize And Globalize||p. 113|
|Harness Web 2.0 For Competitive Advantage||p. 123|
|Do Well And Do Good||p. 133|
|Devise A Winning Strategy||p. 139|
|Project Your Growth And Profitability||p. 157|
|Mobilize Powerful Resources Quickly||p. 173|
|Develop A Simple, Effective Business Plan||p. 183|
|Become A Win-Win Negotiator||p. 199|
|Raise Money||p. 209|
|Fixate On The Customer||p. 225|
|Launch Your Venture!||p. 235|
|Suffer Growing Pains Joyfully||p. 245|
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