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Aimed at those both entering the business and attempting to boost existing ones, this handbook reveals the ins and outs of establishing a thriving martial arts enterprise. Through tools such as a 100-question survey, which helps prospects determine if they have the right stuff to own a school, this manual identifies obstacles faced by all owners and what it takes to surmount them. In a candid, often humorous tone, the book reveals specific strategies on factors such as setting tuition, designing curricula, choosing a location, and others critical to the growth of a martial arts school. From its time-tested advice on positioning a school for success and negotiation tips to improving renewals and retention and increasing the quantity and quality of black belts, this guide outlines an accessible, step-by-step plan for building a profitable establishment.
Author John Graden is an internationally known speaker, author, and pioneering entrepreneur. An eighth-degree black belt, Graden is known worldwide as the martial arts teacher-of-teachers and master motivator.