9780137153152

The Truth About the New Rules of Business Writing

by ;
  • ISBN13:

    9780137153152

  • ISBN10:

    0137153155

  • Edition: 1st
  • Format: Paperback
  • Copyright: 12/16/2009
  • Publisher: FT Press

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Supplemental Materials

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Summary

Business writing that packs a punch: Make the most of your message to get what you want!

-The truth about supercharging your business writing

-The truth about writing directly, clearly, and convincingly

-The truth about writing in today’s varied business formats

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work.

Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New York’s largest educational agency.

Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run C&M Business Writing Services.

“Good writing starts with good thinking. This book shows you how to do both--and in a way that’s effective for our electronic present.” -Peter Krass, President, Petros Consulting LLC

The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.” -Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus

“From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count.” -Jerry Allocca, President, CORE Interactive

Author Biography

Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New York's largest educational agency. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run CM Business Writing Services.

Table of Contents

Introductionp. xi
The truth about what makes writing work
Most people aim for the wrong targetp. 1
If you can say it, you can write itp. 5
Forget yesterday-write for todayp. 9
Planning is the magic ingredientp. 13
To achieve your goal, look below its surfacep. 17
Cut to the chase: Put the bottom line on topp. 21
"Me"-focused messages failp. 25
People are not the same: Write for differencesp. 29
Tone makes-or breaks-your messagep. 33
Knowing your inside story is the keyp. 37
Forget outlines-organize your thinkingp. 41
How to organize is a personal choicep. 45
Every message you send has a psychological impactp. 49
Effective messages lead with strengthp. 53
To succeed, cover your ground and remember "the ask"p. 57
Your goal and audience determine the best way to communicatep. 61
The truth about self-editing
The best writers don't write; they rewritep. 65
Rhythm and transitions make writing movep. 69
Less can be a whole lot morep. 73
Passive thinking and jargon undermine clarityp. 77
You don't need grammar drills to spot your writing problemsp. 81
The truth about successful e-mail
Use e-mail to communicate in the fast lane-powerfullyp. 85
Good subject lines say, "Open sesame"p. 89
Know your e-mail do's and don'tsp. 93
Writing good progress reports is worth your timep. 97
The truth about letters
Letters: They live! And you need themp. 101
Letters build relationshipsp. 105
Cover letters matter, big timep. 109
The truth about reports and proposals
Good reports generate actionp. 113
Organizing complex projects isn't that hardp. 117
Well-crafted proposals winp. 121
The letter format lets you shortcut proposalsp. 125
Root grant applications in "mission"-yours and the funder'sp. 129
The truth about Web sites
Writing is the missing factor in your competitors' Web sitesp. 133
Web sites built on keywords and content build trafficp. 137
A home page must crystallize who you arep. 141
The truth about new media
Blogging and social media are powerful business toolsp. 145
To blog for yourself, be yourself, but carefullyp. 149
Good business blogging is edgyp. 153
Tweeting and texting: the ultimate self-edit challengep. 157
E-letters focus marketing and reinforce brandingp. 161
Good PowerPoint is more than pretty faces: It starts with writingp. 165
The truth about writing to self-market
Strong résumés focus on accomplishments, not responsibilitiesp. 169
Fliers are easy all-purpose promotional toolsp. 173
It pays to think PR and send news releasesp. 177
Writing articles boosts your careerp. 181
The virtual world offers self-publishing powerp. 185
The truth about tricks of the trade
Good headlines help your writing work-a lotp. 189
Skillful interviewing is a major (but unrecognized) business assetp. 193
Readers are global: Try not to confuse themp. 197
Clarity is next to godlinessp. 201
You can fix your own grammar goofsp. 205
References
Creating a style sheet
Resources
Table of Contents provided by Ingram. All Rights Reserved.

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Customer Reviews

Excellent examples and solid writing advice July 27, 2011
by
Too many business writing books just recycle platitudes. This textbook has many helpful examples of how to put principles into practice. The textbook is organized into 52 "truths" about writing. Each is only a few pages long, and can be read in minutes. The textbook is beautifully designed. Spot color is used to highlight section headings, and important points are presented in bulleted lists. Overall highly recommended.
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The Truth About the New Rules of Business Writing: 5 out of 5 stars based on 1 user reviews.

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