9780205066445

A Type Primer

by
  • ISBN13:

    9780205066445

  • ISBN10:

    0205066445

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1/26/2011
  • Publisher: Pearson

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginninggraphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itselfto reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstratebasic principles of typography, and thereby strengthen their own typographic instincts. #xA0; Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. #xA0; For beginning graphic designers and others interested in learning the effective use of type.

Author Biography

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

Table of Contents

Basics.


Development.


Letters.


Words and Phrases.


Text.


Simple Organization.


Grid Systems.


Appendix A: Macintosh Keyboard Layouts.


Appendix B: Typeface Survey.


Selected Bibliography.

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