9781440511417

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.

by
  • ISBN13:

    9781440511417

  • ISBN10:

    1440511411

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2/14/2011
  • Publisher: Adams Media Corp
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula soeveryonecan write letters that will nail the sale.

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