The Unauthorized Guide to Doing Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder

by Dearlove, Des

• ISBN13: 9780857080615
• ISBN10: 085708061X
• Edition: 3rd
• Format: Paperback
• Copyright: 2010-05-24
• Publisher: Capstone

Summary

Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touchWant to be the best? The secrets of phenomenal success are in your hands.Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Author Biography

Richard Branson, The International Powerhouse Entrepreneur, Is an Opportunist with an Uncanny Knack of Sniffing out great deals where others hesitate or fear to tread. Branson is the Ultimate Brand Builder and Never Before as a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?

Table of Contents

Acknowledgements

Richard Branson Revisited

The Life and Times of Richard Branson

Pick on Someone Bigger Than You

Do the Hippy, Hippy Shake

Haggle: Everything's Negotiable

Make Work Fun

Do Right by Your Brand

Smile for the Cameras

Don't Lead Sheep, Herd Cats

Move Faster Than a Speeding Bullet

Size Does Matter

Never Lose the Common Touch

How to Build a Brand the Richard Branson Way

Last Word

Notes

Index

Table of Contents provided by Publisher. All Rights Reserved.