9780465018369

Uncommon Grounds: The History of Coffee and How It Transformed Our World

by
  • ISBN13:

    9780465018369

  • ISBN10:

    046501836X

  • Edition: Revised
  • Format: Paperback
  • Copyright: 9/28/2010
  • Publisher: Perseus Books Group

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Summary

Uncommon Groundstells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand,Uncommon Groundsremains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

Author Biography

Mark Pendergrast, a former business journalist, is the author of several books, including For God, Country, and Coca-Cola. He lives in South Burlington, Vermont.

Table of Contents

Prologue: The Oriflama Harvestp. xi
Introduction: Puddle Water or Panacea?p. xv
Introduction to the Second Editionp. xix
Seeds of Conquest
Coffee Colonizes the Worldp. 3
The Coffee Kingdomsp. 21
The American Drinkp. 43
The Great Coffee Wars of the Gilded Agep. 61
Hermann Sielcken and Brazilian Valorizationp. 73
The Drug Drinkp. 91
Canning the Buzz
Growing Painsp. 109
Making the World Safe for Coffeep. 133
Selling an Image in the Jazz Agep. 143
Burning Beans, Starving Campesinosp. 165
Showboating the Depressionp. 175
Cuppa Joep. 199
Bitter Brews
Coffee Witch Hunts and Instant Nongratificationp. 215
Robusta Triumphantp. 235
Romancing the Bean
A Scattered Band of Fanaticsp. 265
The Black Frostp. 289
The Specialty Revolutionp. 307
The Starbucks Experiencep. 333
Final Groundsp. 345
Acknowledgmentsp. 383
Appendix: How to Brew the Perfect Cupp. 387
Notes on Sourcesp. 391
List of Interviewsp. 399
Illustration Creditsp. 403
Indexp. 407
Table of Contents provided by Ingram. All Rights Reserved.

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