9780072538762

Understand Bus (Text Only)

by
  • ISBN13:

    9780072538762

  • ISBN10:

    0072538767

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 1/1/2004
  • Publisher: MCG/IRWIN
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Table of Contents

Chapter 1 Managing Within the Dynamic Business Environment – Taking Risks and Making Profits.

Chapter 2 How Economics Affects Business: The Creation and Distribution of Wealth

Chapter 3 Competing in Global Markets

Chapter 4 Demonstrating Ethical Behavior and Social Responsibility

Appendix Working within the Legal Environment of Business

Chapter 5 Choosing a Form of Business Ownership

Chapter 6 Entrepreneurship and Starting a Small Business

Chapter 7 Management, Leadership, and Employee Empowerment

Chapter 8 Adapting Organizations to Today’s Markets

Chapter 9 Producing World-Class Goods and Services

Chapter 10 Motivating Employees and Building Self-Managed Teams

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Employee-Management Issues and Relationships

Chapter 13 Marketing: Building Customer and Stakeholder Relationships

Chapter 14 Developing and Pricing Products and Services

Chapter 15 Distributing Products Quickly and Efficiently

Chapter 16 Today’s Promotional Techniques

Chapter 17 Using Technology to Manage Information

Chapter 18 Understanding Financial Information and Accounting

Chapter 19 Financial Management

Chapter 20 Securities Markets: Financing and Investing Opportunities

Chapter 21 Understanding Money and Financial Institutions

Chapter 22 Managing Personal Finances to Achieve Financial Security

Appendix: Managing Risk

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