9780073524597

Understanding Business

by ; ;
  • ISBN13:

    9780073524597

  • ISBN10:

    007352459X

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 1/5/2012
  • Publisher: McGraw-Hill Education
  • View Upgraded Edition

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Understanding Businessby Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Businessleads the way.

Table of Contents

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2 Understanding Economics and How It Affects Business
Chapter 3 Doing Business in Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations for Today's Challenges
Chapter 9 Production and Operations Management
Chapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions

Part 6: Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve

Bonus Chapters
Bonus Chapter A Working Within the Legal Environment
Bonus Chapter B Using Technology to Manage Information
Bonus Chapter C Managing Risk
Bonus Chapter D Managing Personal Finances

Rewards Program

Customer Reviews

Great Class Resource April 11, 2014
by
I decided to buy a set of these books as I teach a Business and Entrepreneurship class to high school students. I always use online resources and references, but I figured maybe the students would enjoy a paper guide. I ordered 5 books on sale, and another 10 at normal pricing. They all arrived in perfect condition and withing 2 weeks. I have Incorporated these books into my everyday class routine as the students really enjoy them, and I find them to be thorough and skill building. The books cover many aspects of business, and breaks it down to a easy understand level, but then combines many topics into a advanced "big picture" so to say. My favorite part of this book is the in class activities where it makes projects and tasks for the students to work together in real life business situations and build the skills that all businessmen and women need. Also, the book is easy to read, and is enjoyable for the students. They do not seem to dread lugging this book from the shelves to their desks, but ask what activity we are doing today as they find it an enjoyable experience. It was easy for me to incorporate this into the existing curriculum and the topics set by the board that we have to cover. Many of my existing activities and handouts coincide with the lessons in the book. This book is a great resource for anyone teaching a business or entrepreneurship class. The students like it, and I find it to be thorough and intuitive. It arrived on time in great shape, and I am more than satisfied with this addition to my class, it was a great investment.
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Understanding Business: 5 out of 5 stars based on 1 user reviews.

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