9780072499223

Understanding Business

by
  • ISBN13:

    9780072499223

  • ISBN10:

    0072499222

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 6/1/2001
  • Publisher: McGraw-Hill College
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Summary

The extensive customer-driven development of Understanding Business, 5e, led to a product message that instructors flocked to and we achieved unprecedented growth. That message - which includes the key elements of custom focus, technology, authorship, and package - has been honed even further throughout the 6th Edition development. This 6th Edition has been through an intense, customer-driven development plan - with the help of more than 200 professors, the 6th edition is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The 6e benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust UB5E website is enhanced for the 6th Edition, and includes such features as web-based projects, links to professional resou

Table of Contents

Business Trends: Cultivating a Business in Diverse, Global Environments
Managing within the Dynamic Business Environment: Taking Risks and Making Profits
How Economics Affects Business: The Creation and Distribution of Wealth
Competing in Global Markets
Demonstrating Ethical Behavior and Social Responsibility
Business Ownership: Starting a Small Business
Choosing a Form of Business Ownership
Entrepreneurship and Starting a Small Business
Business Management: Empowering Employees to Satisfy Customers
Management, Leadership, and Employee Empowerment
Adapting Organizations to Today’s Markets
Producing World-Class Goods and Services
Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Motivating Employees and Building Self-Managed Teams
Human Resource Management: Finding and Keeping the Best Employees
Dealing with Employee–Management Issues and Relationships
Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Marketing: Building Customer Relationships
Developing and Pricing Products and Services
Distributing Products Quickly and Efficiently
Using Effective Promotional Techniques
Managing Financial Resources
Understanding Financial Information and Accounting
Financial Management
Securities Markets: Financing and Investing Opportunities
Understanding Money, Financial Institutions and the Federal Reserve Bonus
Working Within the Legal Environment of Business Bonus
Using Technology to Manage Information Bonus
Managing Risk Bonus
Managing Personal Finances
Table of Contents provided by Publisher. All Rights Reserved.

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