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Understanding Business (6th w/ CD-ROM),9780072320541

Understanding Business (6th w/ CD-ROM)

by ; ;
Edition:
6th
ISBN13:

9780072320541

ISBN10:
0072320540
Format:
Hardcover
Pub. Date:
6/1/2001
Publisher(s):
McGraw Hill (Tx)
List Price: $108.00

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What version or edition is this?
This is the 6th edition with a publication date of 6/1/2001.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Table of Contents

Table of Contents:

PART ONE

Get Ready for Prime Time

Chapter 1: Meeting the Challenges of Today's Dynamic Business Environment

Chapter 2: Economics: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

Appendix: Working Within the Legal Environment of Business

PART TWO

Chapter 5: Forms of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

Appendix: Entrepreneurship Readiness Questionnaire

PART THREE

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Managing the Move Toward Organizing Customer-Driven Business Organizations

Chapter 9: Managing Production and Operations

PART FOUR

Chapter 10: Motivating Employees and Building Self-Managed Teams

Chapter 11: Human Resource Management: Finding and Keeping the Best Employees

Chapter 12: Dealing with Employee-Management Issues and Relationships

PART FIVE

Chapter 13: Marketing: Customer and Stakeholder Relationship Management

Chapter 14: Developing and Pricing Products and Services

Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management

Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication

PART SIX

Chapter 17: Using Technology to Manage Information

Chapter 18: Understanding Financial Information and Accounting

PART SEVEN

Chapter 19: Financial Management

Chapter 20: Securities Markets: Financing and Investment Opportunities

Chapter 21: Understanding Money and Financial Institutions

Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?



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