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This is the 8th edition with a publication date of 1/1/2008.
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Great Intro to Business Book October 19, 2011
I really enjoyed this book. It could very well be the best organized book I've ever dealt with. All important things are highlighted and put in a box on the side. That was extremely helpful for a forgetful student like myself. I would recommend this book to any business student.
Understanding Business: stars based on 1 user reviews.
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Table of Contents
|Business Trends: Cultivating a Business in Diverse, Global Environments|
|Managing within the Dynamic Business Environment: Taking Risks and Making Profits|
|How Economics Affects Business: The Creation and Distribution of Wealth|
|Competing in Global Markets|
|Demonstrating Ethical Behavior and Social Responsibility|
|Business Ownership: Starting a Small Business|
|Choosing a Form of Business Ownership|
|Entrepreneurship and Starting a Small Business|
|Business Management: Empowering Employees to Satisfy Customers|
|Management, Leadership, and Employee Empowerment|
|Adapting Organizations to Today’s Markets|
|Producing World-Class Goods and Services|
|Management of Human Resources: Motivating Employees to Produce Quality Goods and Services|
|Motivating Employees and Building Self-Managed Teams|
|Human Resource Management: Finding and Keeping the Best Employees|
|Dealing with Employee–Management Issues and Relationships|
|Marketing: Developing and Implementing Customer-Oriented Marketing Plans|
|Marketing: Building Customer Relationships|
|Developing and Pricing Products and Services|
|Distributing Products Quickly and Efficiently|
|Using Effective Promotional Techniques|
|Managing Financial Resources|
|Understanding Financial Information and Accounting|
|Securities Markets: Financing and Investing Opportunities|
|Understanding Money, Financial Institutions and the Federal Reserve Bonus|
|Working Within the Legal Environment of Business Bonus|
|Using Technology to Manage Information Bonus|
|Managing Risk Bonus|
|Managing Personal Finances|
|Table of Contents provided by Publisher. All Rights Reserved.|