9780073105970

Understanding Business

by
  • ISBN13:

    9780073105970

  • ISBN10:

    007310597X

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 1/1/2008
  • Publisher: McGraw-Hill/Irwin
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Supplemental Materials

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Summary

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Table of Contents

Business Trends: Cultivating a Business in Diverse, Global Environments
Managing within the Dynamic Business Environment: Taking Risks and Making Profits
How Economics Affects Business: The Creation and Distribution of Wealth
Competing in Global Markets
Demonstrating Ethical Behavior and Social Responsibility
Business Ownership: Starting a Small Business
Choosing a Form of Business Ownership
Entrepreneurship and Starting a Small Business
Business Management: Empowering Employees to Satisfy Customers
Management, Leadership, and Employee Empowerment
Adapting Organizations to Today’s Markets
Producing World-Class Goods and Services
Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Motivating Employees and Building Self-Managed Teams
Human Resource Management: Finding and Keeping the Best Employees
Dealing with Employee–Management Issues and Relationships
Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Marketing: Building Customer Relationships
Developing and Pricing Products and Services
Distributing Products Quickly and Efficiently
Using Effective Promotional Techniques
Managing Financial Resources
Understanding Financial Information and Accounting
Financial Management
Securities Markets: Financing and Investing Opportunities
Understanding Money, Financial Institutions and the Federal Reserve Bonus
Working Within the Legal Environment of Business Bonus
Using Technology to Manage Information Bonus
Managing Risk Bonus
Managing Personal Finances
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

Great Intro to Business Book October 19, 2011
by
I really enjoyed this book. It could very well be the best organized book I've ever dealt with. All important things are highlighted and put in a box on the side. That was extremely helpful for a forgetful student like myself. I would recommend this book to any business student.
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Understanding Business: 5 out of 5 stars based on 1 user reviews.

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