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cheaptextbooks February 22, 2011
I loved this textbook. It is very clear and easy to understand. It covers a lot of great topics. Also these textbooks do not come cheap and this was the cheapest price I was able to find!
Nice January 24, 2011
Pretty good book overall. Relatable and info is understandable. Got it used, came in nice shape.
Understanding Business: stars based on 2 user reviews.
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Table of Contents
|Taking Risks and Making Profits within the Dynamic Business Environment|
|Understanding How Economics Affects Business|
|Doing Business in Global Markets|
|Demanding Ethical and Socially Responsible Behavior|
|How to Form a Business|
|Entrepreneurship and Starting a Small Business|
|Management and Leadership|
|Adapting Organizations to Today’s Markets|
|Production And Operations Management Of Goods And Services|
|Human Resource Management: Finding and Keeping The Best Employees|
|Dealing with Employee-Management Issues and Relationships|
|Marketing: Helping Buyers Buy|
|Developing and Pricing Goods And Services|
|Using Effective Promotions|
|Understanding Accounting and Financial Information|
|Using Securities Markets for Financing and Investing Opportunities|
|Money, Financial Institutions, and the Federal Reserve|
|Working Within The Legal Environment|
|Using Technology to Manage Information|
|Managing Personal Finances|
|Table of Contents provided by Publisher. All Rights Reserved.|