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Understanding Business,9780073511702
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Understanding Business

by
Edition:
9th
ISBN13:

9780073511702

ISBN10:
0073511706
Format:
Hardcover
Pub. Date:
10/6/2009
Publisher(s):
McGraw-Hill/Irwin
List Price: $204.53

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Customer Reviews

cheaptextbooks  February 22, 2011
by


I loved this textbook. It is very clear and easy to understand. It covers a lot of great topics. Also these textbooks do not come cheap and this was the cheapest price I was able to find!






Nice  January 24, 2011
by


Pretty good book overall. Relatable and info is understandable. Got it used, came in nice shape.






Understanding Business: 4.5 out of 5 stars based on 2 user reviews.

Summary

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Table of Contents

Taking Risks and Making Profits within the Dynamic Business Environment
Understanding How Economics Affects Business
Doing Business in Global Markets
Demanding Ethical and Socially Responsible Behavior
How to Form a Business
Entrepreneurship and Starting a Small Business
Management and Leadership
Adapting Organizations to Today’s Markets
Production And Operations Management Of Goods And Services
Motivating Employees
Human Resource Management: Finding and Keeping The Best Employees
Dealing with Employee-Management Issues and Relationships
Marketing: Helping Buyers Buy
Developing and Pricing Goods And Services
Distributing Products
Using Effective Promotions
Understanding Accounting and Financial Information
Financial Management
Using Securities Markets for Financing and Investing Opportunities
Money, Financial Institutions, and the Federal Reserve
Working Within The Legal Environment
Using Technology to Manage Information
Managing Risk
Managing Personal Finances
Table of Contents provided by Publisher. All Rights Reserved.


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