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List Price: $164.75
Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Table of Contents
Chapter 1 Managing Within the Dynamic Business Environment – Taking Risks and Making Profits.
Chapter 2 How Economics Affects Business: The Creation and Distribution of Wealth
Chapter 3 Competing in Global Markets
Chapter 4 Demonstrating Ethical Behavior and Social Responsibility
Appendix Working within the Legal Environment of Business
Chapter 5 Choosing a Form of Business Ownership
Chapter 6 Entrepreneurship and Starting a Small Business
Chapter 7 Management, Leadership, and Employee Empowerment
Chapter 8 Adapting Organizations to Today’s Markets
Chapter 9 Producing World-Class Goods and Services
Chapter 10 Motivating Employees and Building Self-Managed Teams
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Employee-Management Issues and Relationships
Chapter 13 Marketing: Building Customer and Stakeholder Relationships
Chapter 14 Developing and Pricing Products and Services
Chapter 15 Distributing Products Quickly and Efficiently
Chapter 16 Today’s Promotional Techniques
Chapter 17 Using Technology to Manage Information
Chapter 18 Understanding Financial Information and Accounting
Chapter 19 Financial Management
Chapter 20 Securities Markets: Financing and Investing Opportunities
Chapter 21 Understanding Money and Financial Institutions
Chapter 22 Managing Personal Finances to Achieve Financial Security