Color theory and related color issues are taught in many design schools. The issues surrounding the use of color in a digital realm are of increasing importance. Understanding Color, Fourth Edition offers simple, plain-language explanations of the scientific basis of color perception, an overview of the leading theories of color and explanations of the seeming conflicts among them, and for each concept presented, examples of how theoretical information is applied in solving common problems in color design. This book is invaluable for designers in making sound color choices.
Chapter 1 An Introduction to Color Study.
The Experience of Color.
The Uses of Color.
Chapter 2 A Little Light on the Subject.
Additive Color: Mixing Light.
The Illuminant Mode of Vision.
The Object Mode of Vision.
Subtractive Color: Colorants.
Lamps and Color Rendition.
Metamerism and Matching.
Modifying Light: Surface.
Transparent, Opaque, and Translucent.
Indirect Light, Indirect Color.
Modifying Light: Filters.
Chapter 3 The Human Element.
The Sensation of Color.
The Perception of Color.
Physiology: Responding to Light.
Healing and Color.
Psychology: Responding to Light.
Color as Language: From Name to Meaning.
Color as Words Alone.
Chapter 4 The Vocabulary of Color.
The Artists' Spectrum.
Primary, Secondary, and Intermediate Colors.
Other Spectrums, Other Primaries.
Cool and Warm Colors.
Tertiary Colors: Chromatic Neutrals.
Black, White, Gray.
Value and Image.
Pure Hues and Value.
Tints and Shades.
Monochromatic Value Scales.
Comparing Value in Different Hues.
Saturation: Diluting Pure Hues with Gray.
Saturation: Diluting Pure Hues with the Complement.
Chapter 5 The Instability of Colors.
The Instability of Colors.
Ground and Carried Colors.
Placement and Color Change.
Afterimage and Contrast Reversal.
Color and Area: Small, Medium, Large.
Chapter 6 Illusion and Impression.
The Illusion of Depth.
Spatial Effects of Colors.
Chapter 7 Color Theory: A Brief History.
Setting the Stage.
The Beginnings of Color Theory.
Color and Controversy.
The Scientifi c Model: Color Gets Organized.
Color by Numbers.
A New Perspective.
Chapter 8 Color Harmony.
In Search of Beauty.
Intervals and Harmony.
Hue and Harmony.
Value and Harmony.
Saturation and Harmony.
Major and Minor Themes.
Some Harmonious Conclusions.
On Beyond Harmony: Dissonant Colors.
The X-tra Factor: Surface and Harmony.
Chapter 9 Tools of the Trade.
It's the Real Thing: Color in Product and Print.
Chapter 10 The Medium of Light.
Then and Now.
Images of Light.
Lost in Translation.
The Screen Display.
Color Display Modes.
Presentation: Screen and Print.
Color on the Web.
Web Color Coding.
Chapter 11 The Business of Color.
The Color Industries.
Color and Product Identity.
Palettes, Color Cycles, and History.
Infl uences on Palettes.
Online Workbook (www.wiley.com/go/understandingcolor4e).