(0) items

Understanding Color : An Introduction for Designers,9780470381359
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Understanding Color : An Introduction for Designers



Pub. Date:

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 4th edition with a publication date of 1/25/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.


Color theory and related color issues are taught in many design schools. The issues surrounding the use of color in a digital realm are of increasing importance. Understanding Color, Fourth Edition offers simple, plain-language explanations of the scientific basis of color perception, an overview of the leading theories of color and explanations of the seeming conflicts among them, and for each concept presented, examples of how theoretical information is applied in solving common problems in color design. This book is invaluable for designers in making sound color choices.

Author Biography

Linda Holtzschue is Principal of Linda Holtzschue and Associates, an interior design firm based in New York City. She has taught color theory and related courses at Parsons School of Design, where she also served as an assistant dean; the Fashion Institute of Technology; and the School of Visual Arts. Her work has appeared in the New York Times Magazine and Better Homes and Gardens.

Table of Contents





Chapter 1 An Introduction to Color Study.

The Experience of Color.

Color Awareness.

The Uses of Color.

Color-Order Systems.

Color Study.

Chapter 2 A Little Light on the Subject.


Additive Color: Mixing Light.


Lighting Level.


The Illuminant Mode of Vision.

The Object Mode of Vision.

Subtractive Color: Colorants.

Lamps and Color Rendition.

Metamerism and Matching.

Modifying Light: Surface.

Transparent, Opaque, and Translucent.



Indirect Light, Indirect Color.

Modifying Light: Filters.

Chapter 3 The Human Element.

The Sensation of Color.



The Perception of Color.

Physiology: Responding to Light.

Healing and Color.


Psychology: Responding to Light.

Naming Colors.

Color as Language: From Name to Meaning.

Impressional Color.

Color as Words Alone.

Chapter 4 The Vocabulary of Color.


The Artists' Spectrum.

Primary, Secondary, and Intermediate Colors.

Saturated Color.

Other Spectrums, Other Primaries.

Chromatic Scales.

Cool and Warm Colors.

Analogous Colors.

Complementary Colors.

Tertiary Colors: Chromatic Neutrals.

Black, White, Gray.


Value and Image.

Transposing Image.

Pure Hues and Value.

Tints and Shades.

Monochromatic Value Scales.

Comparing Value in Different Hues.


Saturation: Diluting Pure Hues with Gray.

Saturation: Diluting Pure Hues with the Complement.


Chapter 5 The Instability of Colors.

The Instability of Colors.

Color Composition.

Ground and Carried Colors.

Placement and Color Change.


Simultaneous Contrast.

Afterimage and Contrast Reversal.

Complementary Contrast.

Ground Subtraction.

Color and Area: Small, Medium, Large.

Chapter 6 Illusion and Impression.

Optical Illusions.

Color Illusions.

The Illusion of Depth.

Spatial Effects of Colors.

Transparence Illusion.



Vanishing Boundaries.


Bezold Effect.

Optical Mixes.

Chapter 7 Color Theory: A Brief History.

Setting the Stage.

The Beginnings of Color Theory.

Color and Controversy.

The Scientifi c Model: Color Gets Organized.

Color by Numbers.

A New Perspective.

Chapter 8 Color Harmony.

In Search of Beauty.

Intervals and Harmony.

Hue and Harmony.

Value and Harmony.

Saturation and Harmony.

Major and Minor Themes.

Some Harmonious Conclusions.

On Beyond Harmony: Dissonant Colors.

High-Impact Color.

The X-tra Factor: Surface and Harmony.

Chapter 9 Tools of the Trade.

It's the Real Thing: Color in Product and Print.

Design Media.

Artists’ Media.

Subtractive Mixing.

Tinting Strength.

Color Printing.

Chapter 10 The Medium of Light.

Then and Now.

Images of Light.

Lost in Translation.

The Screen Display.

Color Management.

Color Display Modes.

Presentation: Screen and Print.

Color on the Web.

Web Color Coding.

Emerging Media.

Chapter 11 The Business of Color.

The Color Industries.

Producing Color.

Color Sampling.

Color Forecasting.

Color and Product Identity.

Palettes, Color Cycles, and History.

Traditional Colors.

Infl uences on Palettes.




Online Workbook (

Please wait while the item is added to your cart...