Understanding Media Economics

by Doyle, Gillian

ISBN13:

9781412930772

ISBN10:

1412930774

Format:

Paperback

Pub. Date:

5/30/2013

Publisher(s):

Sage Pubns

Other versions by this Author

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Summary

'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute 'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.

Introduction to Media Economics
Corporate Strategies
Economics of Advertising
Television Broadcasting
Television Production
The International Film Industry
Print Media
New Media
Media Economics and Public Policy
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