9780335218813

Understanding Media: Inside Celebrity

by ;
  • ISBN13:

    9780335218813

  • ISBN10:

    0335218814

  • Format: Hardcover
  • Copyright: 2006-02-16
  • Publisher: McGraw-Hill

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

This book introduces the study of the media in an innovative way using the sustained example of celebrity. Across four chapters, the construction of celebrity is examined using four essential concepts in media studies: history, text, production and audiences. The authors argue that individuals do not become celebrities as a result of their innately alluring qualities but rather, that celebrity is a resource created and deployed by a range of often interlocking media, such as television, film and the press, and to which audiences respond in diverse ways.

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