More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
How do rental returns work?
What version or edition is this?
This is the edition with a publication date of 12/6/2011.
What is included with this book?
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry structure, the value chain whether they know it or not. These ideas form the foundation of all of strategy and competition today, and one cannot be conversant in business without understanding them. But if anyone wanted to review or obtain a good overvivew of Porter's main ideas, they would have to read either all of his HBR articles or purchase several large, and quite densely written, books (Porter's classic booksOn Competition, Competitive Advantage, andCompetitive Strategyamount to 1500 pages of reading). At last,The Essential Michael Porterprovides a book-length executive summary of his core concepts, in about 200 pages, and makes these ideas accessible to everyone. Short, concise, and written clearly and understandably by his trusted friend and long-time colleague (and former HBR strategy editor), Joan Magretta, this book will be a welcome addition to everyone's business bookshelf amd will be the new ""bible"" of strategy for years to come."
Table of Contents
|What Is Competition?|
|Competition: The Right Mind-Set||p. 19|
|The Five Forces: Competing for Profits||p. 35|
|Competitive Advantage: The Value Chain and YourP&L||p. 63|
|What Is Strategy?|
|Creating Value: The Core||p. 95|
|Trade-offs: The Linchpin||p. 121|
|Fit: The Amplifier||p. 141|
|Continuity: The Enabler||p. 159|
|Epilogue: A Short List of Implications||p. 183|
|FAQs: An Interview with Michael Porter||p. 187|
|A Porter Glossary: Key Concepts||p. 211|
|Chapter Notes and Sources||p. 223|
|About the Author||p. 237|
|Table of Contents provided by Ingram. All Rights Reserved.|