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Understanding Michael Porter : The Essential Guide to Competition and Strategy
by Magretta, Joan; Porter, Michael E.ISBN13:
9781422160596
ISBN10:
1422160599
Format:
Hardcover
Pub. Date:
12/6/2011
Publisher(s):
Perseus Distribution Services
List Price: $24.95
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Summary
Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry structure, the value chain whether they know it or not. These ideas form the foundation of all of strategy and competition today, and one cannot be conversant in business without understanding them. But if anyone wanted to review or obtain a good overvivew of Porter's main ideas, they would have to read either all of his HBR articles or purchase several large, and quite densely written, books (Porter's classic booksOn Competition, Competitive Advantage, andCompetitive Strategyamount to 1500 pages of reading). At last,The Essential Michael Porterprovides a book-length executive summary of his core concepts, in about 200 pages, and makes these ideas accessible to everyone. Short, concise, and written clearly and understandably by his trusted friend and long-time colleague (and former HBR strategy editor), Joan Magretta, this book will be a welcome addition to everyone's business bookshelf amd will be the new ""bible"" of strategy for years to come."
Table of Contents
| Acknowledgments | p. ix |
| Introduction | p. 1 |
| What Is Competition? | |
| Competition: The Right Mind-Set | p. 19 |
| The Five Forces: Competing for Profits | p. 35 |
| Competitive Advantage: The Value Chain and YourP&L | p. 63 |
| What Is Strategy? | |
| Creating Value: The Core | p. 95 |
| Trade-offs: The Linchpin | p. 121 |
| Fit: The Amplifier | p. 141 |
| Continuity: The Enabler | p. 159 |
| Epilogue: A Short List of Implications | p. 183 |
| FAQs: An Interview with Michael Porter | p. 187 |
| A Porter Glossary: Key Concepts | p. 211 |
| Chapter Notes and Sources | p. 223 |
| Index | p. 229 |
| About the Author | p. 237 |
| Table of Contents provided by Ingram. All Rights Reserved. |
