9781422160596

Understanding Michael Porter: The Essential Guide to Competition and Strategy

by
  • ISBN13:

    9781422160596

  • ISBN10:

    1422160599

  • Format: Hardcover
  • Copyright: 12/6/2011
  • Publisher: Perseus Distribution Services

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $6.30
    Check/Direct Deposit: $6.00
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry structure, the value chain whether they know it or not. These ideas form the foundation of all of strategy and competition today, and one cannot be conversant in business without understanding them. But if anyone wanted to review or obtain a good overvivew of Porter's main ideas, they would have to read either all of his HBR articles or purchase several large, and quite densely written, books (Porter's classic booksOn Competition, Competitive Advantage, andCompetitive Strategyamount to 1500 pages of reading). At last,The Essential Michael Porterprovides a book-length executive summary of his core concepts, in about 200 pages, and makes these ideas accessible to everyone. Short, concise, and written clearly and understandably by his trusted friend and long-time colleague (and former HBR strategy editor), Joan Magretta, this book will be a welcome addition to everyone's business bookshelf amd will be the new ""bible"" of strategy for years to come."

Table of Contents

Acknowledgmentsp. ix
Introductionp. 1
What Is Competition?
Competition: The Right Mind-Setp. 19
The Five Forces: Competing for Profitsp. 35
Competitive Advantage: The Value Chain and YourP&Lp. 63
What Is Strategy?
Creating Value: The Corep. 95
Trade-offs: The Linchpinp. 121
Fit: The Amplifierp. 141
Continuity: The Enablerp. 159
Epilogue: A Short List of Implicationsp. 183
FAQs: An Interview with Michael Porterp. 187
A Porter Glossary: Key Conceptsp. 211
Chapter Notes and Sourcesp. 223
Indexp. 229
About the Authorp. 237
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review