More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 12/6/2011.
What is included with this book?
Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry structure, the value chain whether they know it or not. These ideas form the foundation of all of strategy and competition today, and one cannot be conversant in business without understanding them. But if anyone wanted to review or obtain a good overvivew of Porter's main ideas, they would have to read either all of his HBR articles or purchase several large, and quite densely written, books (Porter's classic booksOn Competition, Competitive Advantage, andCompetitive Strategyamount to 1500 pages of reading). At last,The Essential Michael Porterprovides a book-length executive summary of his core concepts, in about 200 pages, and makes these ideas accessible to everyone. Short, concise, and written clearly and understandably by his trusted friend and long-time colleague (and former HBR strategy editor), Joan Magretta, this book will be a welcome addition to everyone's business bookshelf amd will be the new ""bible"" of strategy for years to come."
Table of Contents
|What Is Competition?|
|Competition: The Right Mind-Set||p. 19|
|The Five Forces: Competing for Profits||p. 35|
|Competitive Advantage: The Value Chain and YourP&L||p. 63|
|What Is Strategy?|
|Creating Value: The Core||p. 95|
|Trade-offs: The Linchpin||p. 121|
|Fit: The Amplifier||p. 141|
|Continuity: The Enabler||p. 159|
|Epilogue: A Short List of Implications||p. 183|
|FAQs: An Interview with Michael Porter||p. 187|
|A Porter Glossary: Key Concepts||p. 211|
|Chapter Notes and Sources||p. 223|
|About the Author||p. 237|
|Table of Contents provided by Ingram. All Rights Reserved.|