Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | p. xv |
The Author | p. xvii |
Introduction to Research | p. 1 |
Introduction | p. 1 |
Research | p. 1 |
Overview of Book | p. 2 |
Summary | p. 3 |
Exercises | p. 4 |
Recommended Reading | p. 4 |
Endnotes | p. 5 |
The Research Process | p. 7 |
Introduction | p. 7 |
The Purpose of Research | p. 9 |
Development of Research Focus | p. 11 |
Concepts and Variables | p. 12 |
Unit of Analysis and Dimension of Time | p. 13 |
Research Questions and Hypotheses | p. 16 |
The Literature | p. 16 |
Logic | p. 18 |
Summary | p. 19 |
Key Terms | p. 19 |
Exercises | p. 20 |
Recommended Reading | p. 20 |
Endnotes | p. 21 |
Variable Construction | p. 23 |
Introduction | p. 23 |
Characteristics of Measurements | p. 24 |
Discrete or Continuous | p. 26 |
Mutually Exclusive and Exhaustive | p. 26 |
Levels of Measurement | p. 27 |
The Development of Variables | p. 28 |
Summated Scales and Indexes | p. 30 |
Reliability | p. 32 |
Validity | p. 34 |
Summary | p. 36 |
Key Terms | p. 36 |
Exercises | p. 36 |
Recommended Reading | p. 37 |
Endnotes | p. 37 |
Research Ethics | p. 39 |
Introduction | p. 39 |
Ethics in the Research Process | p. 40 |
Protection of Human Subjects | p. 42 |
Institutional Review Boards | p. 43 |
The Belmont Report | p. 45 |
Respect | p. 45 |
Beneficence | p. 47 |
Justice | p. 48 |
Summary | p. 48 |
Key Terms | p. 49 |
Exercises | p. 49 |
Recommended Reading | p. 50 |
Endnotes | p. 50 |
Research Designs | p. 53 |
Introduction | p. 53 |
Validity | p. 53 |
Research Designs | p. 55 |
Case Studies | p. 56 |
One-Group Comparison Studies | p. 57 |
Two-Group Comparison Studies | p. 59 |
Recap | p. 61 |
Threats to Validity | p. 62 |
Summary | p. 63 |
Key Terms | p. 64 |
Exercises | p. 64 |
Recommended Reading | p. 64 |
Endnotes | p. 64 |
Data Collection | p. 65 |
Introduction | p. 65 |
Primary Sources | p. 65 |
Interviews | p. 66 |
Self-Administered Surveys | p. 70 |
Secondary Sources | p. 75 |
Summary | p. 81 |
Key Terms | p. 81 |
Exercises | p. 81 |
Recommended Reading | p. 82 |
Endnotes | p. 82 |
Sampling | p. 83 |
Introduction | p. 83 |
Some Definitions | p. 84 |
Sample Selection | p. 85 |
Probability Sampling | p. 86 |
Nonprobability Sampling | p. 92 |
Recap | p. 93 |
Sample Size | p. 93 |
Error | p. 99 |
Reaching Respondents and Improving Response Rates | p. 103 |
Summary | p. 108 |
Key Terms | p. 110 |
Exercises | p. 110 |
Recommended Reading | p. 110 |
Generating Random Numbers in Microsoft Excel: An Illustration | p. 111 |
Sample Size for Small Populations (50,000 or Less) Using Proportionate Data and a 95% Confidence Level | p. 117 |
Sample Size for Small Populations (50,000 or Less) Using Proportionate Data and a 99% Confidence Level | p. 118 |
Endnotes | p. 120 |
Questionnaire Construction | p. 121 |
Introduction | p. 121 |
Question Wording | p. 123 |
Simplicity | p. 123 |
Clarity | p. 124 |
Unbiased | p. 124 |
Realistic Time Frames | p. 126 |
Specificity without Assumption Making | p. 127 |
Negatives without Nots and Double Nots | p. 128 |
One Concept, One Question | p. 128 |
Recap | p. 129 |
Question Structure | p. 130 |
Open-Ended Questions | p. 130 |
Closed and Partially Closed Questions | p. 131 |
Response Formats for Closed Questions | p. 133 |
Measurement Levels | p. 134 |
Ranking Responses | p. 140 |
Don't Know or Undecided | p. 140 |
No Opinion or Neutral | p. 141 |
One versus All | p. 143 |
Recap | p. 145 |
Questionnaire Layout | p. 146 |
Length and Appearance | p. 146 |
Question Placement and Sequence | p. 150 |
Response Order and Layout | p. 152 |
Recap | p. 156 |
Cover Letters | p. 156 |
Final Stages | p. 158 |
Summary | p. 160 |
Key Terms | p. 161 |
Exercises | p. 161 |
Recommended Readings | p. 162 |
Endnotes | p. 162 |
Coding and Managing Data | p. 165 |
Introduction | p. 165 |
The Codebook | p. 165 |
Coding | p. 171 |
Database Management | p. 178 |
Summary | p. 183 |
Key Terms | p. 183 |
Exercises | p. 183 |
Recommended Reading | p. 184 |
Endnotes | p. 184 |
Descriptive Data Analysis | p. 185 |
Introduction | p. 185 |
Central Tendency: Finding the Most, Middle, or Average | p. 186 |
Mode | p. 186 |
Median | p. 187 |
Mean | p. 188 |
Measures of Dispersion | p. 189 |
Minimum, Maximum, and Range | p. 190 |
Quartiles and Percentiles | p. 190 |
Frequency Distributions | p. 191 |
Histograms | p. 194 |
Standard Deviation | p. 197 |
Graphics | p. 198 |
Pie Charts | p. 199 |
Bar Graphs | p. 201 |
Line Graphs | p. 205 |
Calculating Descriptive Statistics and Creating the Graphics | p. 206 |
Descriptive Statistics | p. 206 |
Creating Graphics in Excel | p. 210 |
Summary | p. 212 |
Key Terms | p. 215 |
Exercises | p. 215 |
Recommended Reading | p. 217 |
Bivariate Statistics | p. 219 |
Introduction | p. 219 |
Testing for Relationships | p. 220 |
Cross Tabulations | p. 225 |
Difference of Means | p. 232 |
Analysis of Variance | p. 241 |
Correlation | p. 242 |
Summary | p. 246 |
Key Terms | p. 247 |
Exercises | p. 247 |
Recommended Reading | p. 249 |
Communicating Research Results | p. 251 |
Introduction | p. 251 |
The Components of a Research Paper | p. 254 |
The Executive Summary | p. 254 |
The Introduction | p. 256 |
The Findings | p. 259 |
The Conclusion | p. 260 |
Other Components | p. 260 |
Presenting Tables and Graphics | p. 263 |
Summary | p. 271 |
Key Terms | p. 271 |
Exercises | p. 271 |
Recommended Reading | p. 272 |
Endnotes | p. 272 |
Epilogue | p. 273 |
Bibliography | p. 276 |
Index | p. 279 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.