9781592535873

Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

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  • ISBN13:

    9781592535873

  • ISBN10:

    1592535879

  • Edition: Revised
  • Format: Paperback
  • Copyright: 1/1/2010
  • Publisher: Quarto Pub Group USA

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

Universal Principles of Design packs in over a hundred ways to influence perception, enhance usability, and increase appeal through better design choices, and is a top pick for any architecture or design library.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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Customer Reviews

Excellent encyclopedia for design March 30, 2011
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Universal Principles of Design packs in over a hundred ways to influence perception, enhance usability, and increase appeal through better design choices, and is a top pick for any architecture or design library. Chapters review the basics of design then show how basics may be expanded into advanced concepts, offering a wealth of visual examples from all disciplines from graphic design to architecture and user-interface design, I highly recommend this book and ecampus shop.
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Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design: 5 out of 5 stars based on 1 user reviews.

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