Untapped Options Building Links between Marketing and Human Resources to Achieve Organizational Goals in Health Care

by Northcott, Bea; Helm, Janette

• ISBN13: 9780787955373
• ISBN10: 078795537X
• Edition: 1st
• Format: Hardcover
• Copyright: 2000-04-11
• Publisher: Jossey-Bass

Summary

An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.

Author Biography

BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana.

JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.

Table of Contents

List of Figures and Table	xi
About the Authors	xiii
Acknowledgments	xv
The Untapped Option	1	(22)
Creating and Evaluating Mission, Vision, and Values	23	(24)
Implementing Mission, Vision, and Values	47	(24)
Linking Human Resources and Marketing	71	(26)
Recruiting and Motivating a Changing Workforce	97	(24)
Hiring the Right People	121	(18)
Training and Performance Development	139	(20)
Structuring Employee Benefits	159	(20)
Marketing	179	(26)
Beginning the Change Process	205	(8)
Index	213