9780787955373

Untapped Options : Building Links Between Marketing and Human Resources to Achieve Organizational Goals in Health Care

by ;
  • ISBN13:

    9780787955373

  • ISBN10:

    078795537X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2000-04-11
  • Publisher: Jossey-Bass
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Summary

An AHA Press/Jossey-Bass Resource Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.

Table of Contents

List of Figures and Table
xi
About the Authors xiii
Acknowledgments xv
The Untapped Option
1(22)
Creating and Evaluating Mission, Vision, and Values
23(24)
Implementing Mission, Vision, and Values
47(24)
Linking Human Resources and Marketing
71(26)
Recruiting and Motivating a Changing Workforce
97(24)
Hiring the Right People
121(18)
Training and Performance Development
139(20)
Structuring Employee Benefits
159(20)
Marketing
179(26)
Beginning the Change Process
205(8)
Index 213

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