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This book provides practical guidance on how to develop Customer Viewpoint Maps. It provides examples of customer viewpoint maps, offers guidelines for working with customers to develop the map, and shows how the results interface with the traditional value stream map for the process. Helping readers leverage the investment their companies have already made in their value stream maps, the text supplies a fresh perspective on how to improve processes. The author illustrates the connections between the various processes that, until now, have been managed separately.