Introduction | p. 1 |
A Guide to This Guide | p. 2 |
The Vault Prestige Rankings | p. 5 |
Ranking Methodology: Prestige | p. 7 |
The Vault 50 | p. 8 |
Overview of the Consumer Products Industry | p. 13 |
Consumer Products Industry Overview | p. 15 |
Working in the Industry | p. 20 |
Recommended Reading | p. 20 |
The Vault 50 | p. 25 |
Nike, Inc. | p. 24 |
Sony Corporation | p. 30 |
The Procter & Gamble Company | p. 36 |
General Electric Company | p. 48 |
Johnson & Johnson | p. 54 |
The Coca-Cola Company | p. 62 |
PepsiCo, Inc. | p. 72 |
Coach, Inc. | p. 78 |
L'Oreal SA | p. 82 |
Royal Philips Electronics | p. 88 |
Nintendo Co., Ltd. | p. 92 |
Polo Ralph Lauren Corporation | p. 98 |
Nokia Corporation | p. 104 |
General Mills, Inc | p. 110 |
3M Company | p. 116 |
Nestle SA | p. 124 |
Kraft Foods, Inc. | p. 130 |
Kellogg Company | p. 138 |
Adidas AG | p. 144 |
Colgate-Palmolive Company | p. 150 |
Anheuser-Busch Companies, Inc. | p. 156 |
S.C. Johnson & Son, Inc | p. 160 |
Callaway Golf Company | p. 166 |
Unilever plc | p. 170 |
The Estee Lauder Companies Inc | p. 178 |
Campbell Soup Company | p. 184 |
The Hershey Company | p. 190 |
Whirlpool Corporation | p. 196 |
Levi Strauss & Co | p. 204 |
Columbia Sportswear Company | p. 210 |
J. Crew Group, Inc. | p. 214 |
The Clorox Company | p. 218 |
Reebok International Ltd. | p. 222 |
LVMH Moet Hennessy-Louis Vuitton SA | p. 228 |
Kimberly-Clark Corporation | p. 232 |
H.J. Heinz Company | p. 238 |
Miller Brewing Company | p. 244 |
Mattel, Inc. | p. 252 |
The Timberland Company | p. 258 |
Molson Coors Brewing Company | p. 264 |
Eastman Kodak Company | p. 270 |
Revlon, Inc. | p. 278 |
Wm. Wrigley Jr. Company | p. 282 |
Liz Claiborne, Inc. | p. 288 |
Quiksilver, Inc. | p. 296 |
Hasbro, Inc. | p. 300 |
McDonald's Corporation | p. 306 |
Ethan Allen Interiors Inc. | p. 310 |
E. & J. Gallo Winery | p. 314 |
Cadbury Schweppes plc | p. 320 |
The Best of the Rest | p. 325 |
Alberto-Culver Company | p. 326 |
Altria Group, Inc. | p. 331 |
American Greetings Corporation | p. 340 |
Avey Dennison Corporation | p. 347 |
Avon Products, Inc. | p. 351 |
Boston Beer Company | p. 356 |
Burger King Holdings, Inc. | p. 360 |
Cargill, Incorporated. | p. 366 |
Church & Dwight Co. Inc. | p. 373 |
ConAgra Foods Inc. | p. 377 |
Constellation Brands, Inc. | p. 384 |
Diageo plc | p. 388 |
Fortune Brands, Inc. | p. 393 |
Henkel KGaA | p. 397 |
Hormel Foods Corporation | p. 402 |
Land O'Lakes, Inc. | p. 408 |
Newell Rubbermaid Inc. | p. 413 |
Oxford Industries Inc. | p. 420 |
Pernod Ricard SA | p. 424 |
Phillips-Van Heusen Corporation | p. 428 |
Polaroid Corporation | p. 432 |
Reckitt Benckiser plc | p. 437 |
Sanderson Farms, Inc. | p. 442 |
Sara Lee Corporation | p. 446 |
Smithfield Foods, Inc. | p. 452 |
Springs Global US, Inc. | p. 458 |
SYSCO Corporation | p. 462 |
Triarc Companies Inc. | p. 467 |
Tupperware Brands Corporation | p. 471 |
Tyson Foods, Inc. | p. 477 |
United Stationers Inc. | p. 483 |
VF Corporation | p. 486 |
Wendy's International, Inc. | p. 490 |
WestPoint Home Stores, LLC | p. 496 |
Yum! Brands Incorporated | p. 501 |
Appendix | p. 507 |
Index of Firms | p. 508 |
About the Editors | p. 512 |
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